In the noisy world of digital marketing platforms, MatchCraft operates like a stealth bomber: invisible to the average consumer, but devastatingly effective for the businesses that rely on its infrastructure. With just 109 employees generating $15.8M in revenue, this isn't a startup chasing hype—it's a scaled, profitable machine quietly powering local marketing for agencies and enterprises worldwide.

"MatchCraft isn't selling software—they're selling scale. For agencies drowning in campaign management, their AdVantage platform is the life raft that actually floats."

The leadership team tells a story of stability and expertise. With Scott Kalter as consultant/co-founder and Jim Clemens running operations, this isn't a team of 20-somethings chasing trends. They've built a platform that solves a real, unsexy problem: managing thousands of local marketing campaigns at scale. The absence of funding data suggests they're either bootstrapped or have reached profitability without needing venture capital—a rarity in today's market.

• Revenue-per-employee ratio indicates strong operational efficiency
• Niche focus on agencies/enterprises reduces customer acquisition cost
• Stable leadership team suggests long-term vision over short-term exits
• Tech stack prioritizes reliability over bleeding-edge innovation