mate.bike
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MATE.Bike: The Foldable eBike Powerhouse
Analyzing the intersection of style, engineering, and direct-to-consumer scale.
MATE.Bike isn't just selling electric bicycles; they are engineering a solution to urban congestion with a distinct Scandinavian aesthetic. By combining high torque with a compact, foldable frame, they have carved a niche that balances utility with high design.
"MATE proves that the future of urban mobility isn't just about going electric—it's about collapsing the bike to fit your life, not the other way around."
The Product-Led Portfolio
MATE has evolved from a single Kickstarter hit into a diversified fleet. The lineup—MATE X EVO, ICON, GO, and Fusion—demonstrates a strategic grasp of market segmentation. They aren't just iterating on colorways; they are expanding into different use cases, from the rugged off-road capabilities of the X EVO to the sleek, urban efficiency of the ICON. This variety allows them to capture a broader demographic while maintaining a cohesive brand identity centered around 'future-facing design.'
Direct-to-Consumer Dynamics
With a lean team of 88 employees generating over $22M in revenue, MATE achieves a revenue-per-employee ratio of roughly $250k—a solid metric for a hardware company. Their traffic breakdown reveals a mature digital strategy: 46% organic search and 38% direct traffic indicates strong brand recall and SEO dominance. They aren't relying on paid ads to drive junk traffic; users are actively seeking out 'mate bike' or navigating directly to the site, suggesting high purchase intent.
However, the data reveals a critical friction point. With a Trustpilot rating of 2.7 out of 5 across 3,162 reviews, there is a significant gap between the promise of the product and the post-purchase experience. For a company of this size, this rating is a flashing red light. It suggests that while the marketing and product design are world-class, logistics, warranty support (managed by Andrew Longley's team), and customer success are struggling to keep pace with rapid growth.
- Tech Stack Reliance: Built on Shopify with Tailwind CSS and jQuery, prioritizing rapid deployment over custom engineering.
- Global Ambiguity: 'Top Countries' data is undefined, hinting at a fragmented international audience or tracking issues.
- The 'Fusion' Factor: 'Mate Fusion' is a top keyword, indicating high interest in their hybrid/cargo models.
The Verdict: Style Over Service?
MATE.Bike is a design-led revenue machine, but scaling requires fixing the trust gap.
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Open Graph Image
http://www.mate.bike/cdn/shop/files/MATE_logo_512_21eab6b0-a850-4dca-821c-36109b7b6ee8.png?v=1670405862
Meta Tags
MATE.Bike – The Ultimate eBike – Powerful, Smart & Foldable – MATE.Bike International ApS
Arguably the most stylish foldable e-bike on the market. Powerful, smart and robust, with the ability to transition effortlessly across a range of different terrains. Experience the freedom of future-facing design with MATE.
MATE.Bike – The Ultimate eBike – Powerful, Smart & Foldable
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MATE.BIKE
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Reviews (20)
The messaging and follow-up methods are…
The messaging and follow-up methods are great. The 'HOW TO' videos are also of great help: they are well prepared.
Hi Robert, Thank you for your review. We hope that you are enjoying your bike. Mate team
I got fast and good service by Momen…
I got fast and good service by Momen from MATE Customer Support. Fast reply and simple answers. Thanks:)
Hello Christian, Thank you for your review. You made our day :) Enjoy your bike. Mate team
Great customer service
Great customer service, which is rare nowadays. The bike was delivered in time. Everything worked out really great 🔥
Hello Benjamin, Thank you very much for your review, you made us happy. We wish you great trips with the bike. Mate team
I had almost 8 month wIting time
I had almost 8 month wIting time, when ordered bike. The bike is AMAZING!!! Quality is super great! Battery holds at least 150km. Amazing!
Hello Elena, Thank you for your review. We are pleased that you like the bike. Have the best trips. Mate team
Momen quickly responded to my request…
Momen quickly responded to my request for help and provided me the correct information I needed. I was very pleased.
Hello Tony, Thank you for your review. We will be here to support you with anything. Enjoy your bike Mate team
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About mate.bike
Arguably the most stylish foldable e-bike on the market. Powerful, smart and robust, with the ability to transition effortlessly across a range of different terrains. Experience the freedom of future-facing design with MATE.
Company Overview
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Technology Stack
mate.bike uses 21 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight
Traffic & Audience
mate.bike receives approximately 25.0K monthly visitors and ranks #1,228,200 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:14 on the site.
The majority of mate.bike's traffic comes from undefined, undefined, .
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This page provides publicly available information about mate.bike. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mate.bike directly at https://mate.bike.