matsmart.se
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Matsmart: The $88M Food Rescue Revolution
How a Swedish startup turned surplus food into a 1.2M monthly visit powerhouse
While grocery giants fight over prime shelf space, Matsmart quietly built an empire selling what others throw away. With 1.25M monthly visits and $88M in revenue, they've proven that saving food can be wildly profitable.
"They didn't invent food rescue—they industrialized it at scale."
The Traffic Playbook
Matsmart's 56% direct traffic is the holy grail of e-commerce. This isn't accidental brand building—it's community-driven loyalty. When customers search for 'matsmart' (35K monthly searches) rather than generic terms, you know you've built something sticky. Their organic search strategy is deliberately weak (34%), suggesting they're not chasing commoditized grocery keywords but owning their brand identity.
The Trust Paradox
With 28,351 Trustpilot reviews at 4.1 stars, Matsmart faces the classic marketplace challenge: scale versus quality. The 4.1 rating is solid but not exceptional—likely reflecting the inherent variability in rescued inventory. For founders, this is a masterclass in managing expectations: they're transparent about imperfections while delivering 80% discounts, turning potential negatives into authentic brand storytelling.
The keyword data reveals their positioning genius. While competitors like Mathem (10.9K searches) fight for traditional grocery terms, Matsmart owns 'matsmart' as a branded category. They're not just selling food—they're selling the Matsmart experience: the thrill of the find, the satisfaction of sustainability, the dopamine hit of a bargain.
- Tech stack prioritizes speed and PWA experience (Vite, Tailwind, PWA)
- 97.3% traffic concentration in Sweden shows untapped international potential
- Backlinks (1.6M) suggest strong PR and organic link-building through their mission
- Protein powder searches (18.5K) reveal their secret weapon: high-margin categories within rescue
The Unfair Advantage
Matsmart isn't just selling discounted food—they've built a system where every transaction reinforces their mission. That's how you create a $88M company that competitors can't replicate.
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Meta Tags
Handla mat online - Enkelt, hållbart och billigt | Matsmart
Fynda räddad mat, snacks, godis & dryck med upp till 80% rabatt. Shoppa billigt och hållbart med oss.
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Reviews (20)
MatSmart is a very smart way to shop!
I really like MatSmart. I ‘have a look’ often and usually find some things I need at fantastic prices. I like that I can save lists of my ‘favourites’ and that there is a wide variety of items I do use: soups, snacks, healthy supplements, protein bars, kitchen staples, pet treats…you name it! Even clothes sometimes. Only one time have I had a problem — some chocolate bears were crushed in shipping— and I wrote to customer service, had a quick reply and they credited the purchase immediately.
Happy customer
I've ordered with this company several times during the past two years and I'm always very satisfied with the service.
Hi David! Thank you so much for your kind words 💛 We’re happy to hear that you’re satisfied with our service! We look forward to welcoming you back again soon.
They ship every item so thoughtfully
They ship every item so thoughtfully. Always surprised how the itema arrive so nice.really love the gifts an promotions they offer makes it a fun experience.
Hi Seanna! Thank you very much for the 5* review ✨ We are so happy that you are satisfied with your Matsmart experience 😍 We can't wait to welcome you back for another order soon 🙏🏻
Amazing
Amazing. Everything is really good, even if expired (always displayed when buying). I have saved a lot, ate lots of good stuff that I’ve never found in stores. When delivery is going to take longer, always gotten an email, but it never took more than 6 days to get my box.
Hi Maria! Thank you so much for taking the time to let us know what you think 🤩 It's really appreciated and it's so nice to read that you're happy with Matsmart. Welcome back!
Correct products info
Correct products info, great idea and fast delivery!
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About matsmart.se
Fynda räddad mat, snacks, godis & dryck med upp till 80% rabatt. Shoppa billigt och hållbart med oss.
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Technology Stack
matsmart.se uses 17 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Font Awesome
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HSTS
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Sentry
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Contentful
Cloud & Hosting
Vercel
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Didomi
Traffic & Audience
matsmart.se receives approximately 1.3M monthly visitors and ranks #33,550 globally. The website has a bounce rate of 45% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 5:10 on the site.
The majority of matsmart.se's traffic comes from undefined, undefined, .
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This page provides publicly available information about matsmart.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit matsmart.se directly at https://matsmart.se.