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matsmart.se
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matsmart.se

17 technologies
VerifiedGrowingVisit1.3M/mo$88M29717 Tech
Deep Dive

Matsmart: The $88M Food Rescue Revolution

How a Swedish startup turned surplus food into a 1.2M monthly visit powerhouse

While grocery giants fight over prime shelf space, Matsmart quietly built an empire selling what others throw away. With 1.25M monthly visits and $88M in revenue, they've proven that saving food can be wildly profitable.

1.25M
monthly visits
$88.2M
annual revenue
297
employees
28K+
Trustpilot reviews

"They didn't invent food rescue—they industrialized it at scale."

The Traffic Playbook

Matsmart's 56% direct traffic is the holy grail of e-commerce. This isn't accidental brand building—it's community-driven loyalty. When customers search for 'matsmart' (35K monthly searches) rather than generic terms, you know you've built something sticky. Their organic search strategy is deliberately weak (34%), suggesting they're not chasing commoditized grocery keywords but owning their brand identity.

The Trust Paradox

With 28,351 Trustpilot reviews at 4.1 stars, Matsmart faces the classic marketplace challenge: scale versus quality. The 4.1 rating is solid but not exceptional—likely reflecting the inherent variability in rescued inventory. For founders, this is a masterclass in managing expectations: they're transparent about imperfections while delivering 80% discounts, turning potential negatives into authentic brand storytelling.

The keyword data reveals their positioning genius. While competitors like Mathem (10.9K searches) fight for traditional grocery terms, Matsmart owns 'matsmart' as a branded category. They're not just selling food—they're selling the Matsmart experience: the thrill of the find, the satisfaction of sustainability, the dopamine hit of a bargain.

  • Tech stack prioritizes speed and PWA experience (Vite, Tailwind, PWA)
  • 97.3% traffic concentration in Sweden shows untapped international potential
  • Backlinks (1.6M) suggest strong PR and organic link-building through their mission
  • Protein powder searches (18.5K) reveal their secret weapon: high-margin categories within rescue
Don't compete on price alone
Build brand ownership (56% direct traffic)
Don't chase every keyword
Turn sustainability into a competitive moat
Don't hide imperfections
Turn supply constraints into scarcity marketing

The Unfair Advantage

Matsmart isn't just selling discounted food—they've built a system where every transaction reinforces their mission. That's how you create a $88M company that competitors can't replicate.

What tech stack does Matsmart use?

20 detected
Security1
Error Tracking1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager

How much traffic does Matsmart get?

Traffic & Engagement

978.3K
Monthly Visits
-0.6%
6.3
Pages/Visit
15:32
Avg. Duration
64%
Bounce Rate
Monthly Traffic Trend-9%
1.1M
Oct 2025
Oct
983.9K
Nov 2025
Nov
978.3K
Dec 2025
Dec

Rankings

#49,857
Global Rank
#371
Sweden Rank
Retail
Category

Backlinks & Authority

1.6M
Backlinks
2.9K
Ref. Domains
45
Authority Score
Low
Penalty Risk
Backlinks Trend-35%
2.5M
Jul 2025
Jul
2.4M
Aug 2025
Aug
2.0M
Sep 2025
Sep
1.8M
Oct 2025
Oct
1.6M
Nov 2025
Nov
1.6M
Dec 2025
Dec

Search Traffic

Organic
265.0K
Paid
17.8K

Top Organic Keywords

#1matsmart
201,000 vol61.2%
#2mat
110,000 vol3.8%
#1måltidsersättning
6,600 vol1.2%
#5godis
49,500 vol0.9%
#3choklad
27,100 vol0.9%

Where is Matsmart's audience located?

🇸🇪Sweden98.0%
🇫🇮Finland1.2%
🇵🇱Poland0.3%
🇬🇧United Kingdom0.3%
🇳🇴Norway0.1%

Who competes with Matsmart?

Device Distribution

Desktop22.9%
Mobile77.1%

What keywords does Matsmart rank for?

5 keywords
1matsmart35.0K vol$0.21
2matsmart se400 vol$0.28
3mathem10.9K vol$0.29
4proteinpulver18.5K vol$1.25
5mat smart390 vol$0.18

How is Matsmart's SEO?

Meta Tags

title59 chars

Handla mat online - Enkelt, hållbart och billigt | Matsmart

description101 chars

Fynda räddad mat, snacks, godis & dryck med upp till 80% rabatt. Shoppa billigt och hållbart med oss.

languageSV-SE

H1 Tags

h1Vi räddar mat, du sparar pengar.
h1Välkomst gåva
h1Populärt just nu

Schema Types

OrganizationWebSite

Who works at Matsmart?

Loading leads...

What do customers think of Matsmart?

Matsmart

Matsmart

4.1
28,351 reviews
✓ Claimed

Categories

Discount Supermarket#2Grocery Delivery Service#7Supermarket#3

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
10/4/2019

Contact Information

Address:
Vältgatan 8
Örebro, SE

Reviews (20)

Filter by rating:
Cynthia Reed
1/16/2026
🇸🇪 Sweden1 reviewsBasicLinkVerified
Experience date: 12/18/2025
MatSmart is a very smart way to shop!

I really like MatSmart. I ‘have a look’ often and usually find some things I need at fantastic prices. I like that I can save lists of my ‘favourites’ and that there is a wide variety of items I do use: soups, snacks, healthy supplements, protein bars, kitchen staples, pet treats…you name it! Even clothes sometimes. Only one time have I had a problem — some chocolate bears were crushed in shipping— and I wrote to customer service, had a quick reply and they credited the purchase immediately.

David Oskarsson
1/5/2026
🇸🇪 Sweden2 reviewsSegmentVerified
Experience date: 12/10/2025
Happy customer

I've ordered with this company several times during the past two years and I'm always very satisfied with the service.

Company Response1/7/2026

Hi David! Thank you so much for your kind words 💛 We’re happy to hear that you’re satisfied with our service! We look forward to welcoming you back again soon.

Seanna Lynn Eide
1/3/2026
🇸🇪 Sweden3 reviewsBasicLinkVerified
Experience date: 1/2/2026
They ship every item so thoughtfully

They ship every item so thoughtfully. Always surprised how the itema arrive so nice.really love the gifts an promotions they offer makes it a fun experience.

Company Response1/8/2026

Hi Seanna! Thank you very much for the 5* review ✨ We are so happy that you are satisfied with your Matsmart experience 😍 We can't wait to welcome you back for another order soon 🙏🏻

Maria Eugenia Facchin Ciceri
12/17/2025
🇫🇮 Finland4 reviewsBasicLinkVerified
Experience date: 12/12/2025
Amazing

Amazing. Everything is really good, even if expired (always displayed when buying). I have saved a lot, ate lots of good stuff that I’ve never found in stores. When delivery is going to take longer, always gotten an email, but it never took more than 6 days to get my box.

Company Response12/23/2025

Hi Maria! Thank you so much for taking the time to let us know what you think 🤩 It's really appreciated and it's so nice to read that you're happy with Matsmart. Welcome back!

Tomasz Majewski
12/1/2025
🇸🇪 Sweden10 reviewsSegmentVerified
Experience date: 11/18/2025
Correct products info

Correct products info, great idea and fast delivery!

Frequently Asked Questions about Matsmart

What is Matsmart's Revenue?
Matsmart generates approximately $88M in annual revenue. With 297 employees, that's $297,000 per employee.
What does Matsmart do?
Fynda räddad mat, snacks, godis & dryck med upp till 80% rabatt. Shoppa billigt och hållbart med oss.
How fast is Matsmart growing?
Matsmart has declined by 0.6% in the last 6 months according to traffic data. employee count has changed by 50% year over year.
How do people interact with Matsmart?
When visiting Matsmart, visitors view an average of 6.3 pages per visit, and spend around 15:32 on the site, and the bounce rate is 64.1%.
How do people find Matsmart?
695.6K people (71%) visit Matsmart directly. 265.0K (27%) find them through organic search. 17.8K (2%) come through paid advertising.
Who uses Matsmart?
Matsmart's top market is Sweden with 958.4K visitors (98.0%). Finland is 2nd with 11.4K (1.2%). Poland is 3rd with 2.5K (0.3%).
What technologies does Matsmart use?
Matsmart uses 17 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, HSTS, Sentry.
Who are Matsmart's competitors?
Matsmart's main competitors include Schmieding Produce, Skratch Labs, MycoTechnology, CANarchy Craft Brewery Collective, Pod Pack Intl. These companies operate in similar markets and compete for the same customer base.
What do customers think of Matsmart?
Matsmart has a Trustpilot score of 4.1 out of 5 (4 stars) based on 28,351 customer reviews.

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About matsmart.se

Fynda räddad mat, snacks, godis & dryck med upp till 80% rabatt. Shoppa billigt och hållbart med oss.

Company Overview

matsmart.se
Website
food_and_drink
Industry
#33,550
Global Rank
1.3M
Monthly Visitors
17
Technologies

Contact matsmart.se

Technology Stack

matsmart.se uses 17 technologies across their website including Font Awesome, HSTS, Sentry, and more.

Fonts

Font Awesome

Security

HSTS

Error Tracking

Sentry

CMS

Contentful

Cloud & Hosting

Vercel

Privacy & Consent

Didomi

Traffic & Audience

1.3M
Monthly Visits
45%
Bounce Rate
5.9
Pages/Visit
5:10
Avg. Duration

matsmart.se receives approximately 1.3M monthly visitors and ranks #33,550 globally. The website has a bounce rate of 45% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 5:10 on the site.

The majority of matsmart.se's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is matsmart.se?
Fynda räddad mat, snacks, godis & dryck med upp till 80% rabatt. Shoppa billigt och hållbart med oss.
What technologies does matsmart.se use?
matsmart.se uses 17 technologies including Font Awesome, HSTS, and 11 more. View the full tech stack analysis above.
What are matsmart.se's social media accounts?
matsmart.se is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is matsmart.se?
matsmart.se receives approximately 1.3M monthly visitors and ranks #33,550 globally. Traffic is growing by 24.0% month-over-month.

Related Searches

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This page provides publicly available information about matsmart.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit matsmart.se directly at https://matsmart.se.