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Mattson: The $30M Food Innovation Engine
A deep dive into the secretive firm turning food ideas into scalable realities
In a world obsessed with digital disruption, Mattson operates in the analog trenches of food innovation—where taste tests beat A/B tests and physical prototypes matter more than pitch decks. This $30M powerhouse isn't just predicting the future of food; they're manufacturing it in their labs.
"Mattson doesn't just consult on food products—they become the invisible R&D engine behind some of the biggest names in your grocery aisle."
The Human Algorithm
With only 112 employees generating $30M in revenue, Mattson achieves ~$268K revenue per employee—a metric that would make SaaS companies blush. This isn't a sprawling consultancy; it's a precision instrument. CEO Justin Shimek and Chief Strategy Officer Al Banisch lead a team where every person likely touches multiple product launches annually. The low traffic numbers (2,538 monthly visits) aren't a failure—they're evidence of a B2B model that doesn't need SEO clicks when relationships drive contracts.
The Traffic Paradox
Here's the counterintuitive genius: 47% direct traffic with only 2,538 monthly visits signals a business that doesn't rely on inbound marketing. They're not chasing keywords—they're building relationships. The organic search traffic sits at just 28%, and their top keyword isn't even 'food innovation'—it's 'mattson' itself. This is a brand that exists in boardrooms, not on Google's front page.
- Founder Pete Mattson's legacy still shapes the culture decades later
- Barb Stuckey (Chief Innovation Officer) bridges the gap between creativity and commerce
- Steve Gundrum (Chairman) brings creative direction to food science
- The 'undefined' country traffic indicates global clients who don't disclose their location
The tech stack tells its own story: jQuery, Bootstrap, and Tailwind CSS coexist—an engineering team that prioritizes function over flash. No fancy React frameworks, just solid tools that work. The YouTube channel exists but isn't optimized for views; it's likely for client presentations. LinkedIn is their true social home, where 112 employees can connect with food industry decision-makers.
The Silent Giant of Food Innovation
Mattson proves that in B2B food tech, revenue per employee and client relationships matter more than traffic or viral content. They're the ultimate 'show me the money' case study.
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https://mattsonco.com/wp-content/uploads/2022/01/image-34.png
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Home - Mattson
We Make Food Happen.
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About mattsonco.com
We Make Food Happen.
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mattsonco.com uses 18 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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mattsonco.com receives approximately 2.5K monthly visitors and ranks #6,043,752 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:41 on the site.
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