MaxLiving isn't just another chiropractic clinic chain—it's a $54.6M health-tech hybrid quietly building a national network while most competitors remain local mom-and-pop operations. With 184 employees and 18,691 monthly visitors, they're proving that traditional chiropractic care can scale digitally without losing its human touch.

"They're not just adjusting spines—they're building a scalable model for holistic healthcare that treats the root cause, not just symptoms."

The leadership team reads like a cross-functional growth unit: Leslie Lopez (VP Finance), Ashley Janssen (VP Operations), Ashley Brewer (Director Operations), Brian Fitzgerald (Director Canadian Coaching), and Zach McCarrell (Director Products). This isn't a founder-led clinic—it's a professionally managed organization with clear operational structure. The 'Director Products' role alone signals they're treating healthcare delivery as a product to be optimized, not just a service to be delivered.

• Holistic approach: They market 'transforming lives' through chiropractic, not just back pain relief
• Network effect: 184 employees suggests multiple locations, creating referral loops and brand consistency
• Digital-native: 44% direct traffic indicates strong brand recall and repeat patient visits
• Content moat: Targeting specific condition-based keywords creates defensible search visibility