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The Local IT Giant Hiding in Plain Sight
How a Tampa-based MSP quietly built an $8M revenue engine without raising a dime.
In a sea of generic IT support websites, maxtechpros.com stands out by doing the exact opposite of what most startups do: it focuses entirely on a single geography while ignoring the allure of national scale. With $8M in revenue and just 61 employees, they've found a formula for hyper-efficient local dominance that most SaaS founders would envy.
"Their traffic is low, but their revenue is high—proving that for local services, quality beats quantity every time."
The Anti-Scaling Playbook
Most tech service companies chase viral traffic and national SEO. MAXTech does the opposite. With only 884 monthly visits, their digital footprint is minimal, yet they generate $8M in revenue. This suggests a business model built on referrals, local reputation, and high-value contracts rather than lead volume. Their 40% direct traffic share confirms that clients know exactly where to find them—they don't need to discover them through search.
The Human Element
With 61 employees generating $8M in revenue, MAXTech achieves approximately $131K revenue per employee—remarkably efficient for an IT services firm. The company is anchored by Brad Howerter, an IT Consultant whose presence suggests a hands-on, expert-led approach rather than a faceless corporate entity. This human-centric model likely drives their high retention and referral rates in the Tampa market.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS power a functional but unpretentious site. No fancy frameworks or bleeding-edge tech—just reliable tools that get the job done. This mirrors their service philosophy: dependable, no-nonsense IT support without the fluff.
- Hyper-local focus: Tampa-centric strategy avoids the cost of national expansion
- Referral-driven growth: 40% direct traffic indicates strong word-of-mouth
- Efficient operations: $131K revenue per employee beats industry averages
- Pragmatic tech: Stable, proven stack over trendy but risky technologies
The Quiet Giant of Tampa IT
MAXTech proves that in B2B services, depth beats breadth—and $8M in local revenue is worth more than $80M in diluted venture capital.
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Open Graph Image

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Meta Tags
IT Services for Business | Managed IT Support | MAXTech
Get managed IT services for your business in or near Tampa, Florida so you can stop worrying about your technology and get back to the work you love.
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About maxtechpros.com
Get managed IT services for your business in or near Tampa, Florida so you can stop worrying about your technology and get back to the work you love.
Company Overview
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Technology Stack
maxtechpros.com uses 17 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
maxtechpros.com receives approximately 884 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:20 on the site.
The majority of maxtechpros.com's traffic comes from undefined, .
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