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The Quiet Powerhouse of Milwaukee
Why McDill Design is the agency you haven't heard of—but should
In an industry dominated by coastal giants and boutique flash-in-the-pans, McDill Design operates with a quiet confidence that belies its $8.8M revenue. This isn't just another branding agency—it's a 44-person machine built for execution.
"McDill isn't chasing trends—they're building brands that last in a world where most design agencies burn out before their third anniversary."
The Team That Actually Ships
With 44 employees generating $8.8M in revenue, McDill operates at ~$200K per employee—a healthy margin for a design studio. Their team includes specialists from SVPs to motion graphics artists, suggesting they handle everything from strategy to high-end video production in-house. This isn't a creative collective that outsources execution; it's a vertically integrated operation.
The Bootstrap Playbook
Notice what's missing? Funding rounds. No VC backing. No growth-hacking metrics. McDill appears to be a rare example of a profitable, self-sustaining design business. While competitors chase scale through capital, McDill grows through retention and reputation. Their tech stack—Tailwind, Bootstrap, jQuery—reveals a pragmatic approach: use what works, not what's trendy.
The agency's digital footprint is telling. With 'graphic design studio milwaukee' as their top keyword at just 40 monthly searches, they're not playing the SEO game. Their social presence is professional but not aggressive. This suggests a business built on referrals and long-term client relationships rather than inbound marketing funnels.
- 44-person team with specialized roles (motion graphics, frontend development)
- No external funding—profitably bootstrapped
- Midwest pragmatism over coastal flash
- Full-service capabilities from brand strategy to video production
The Anti-Agency Model
In a world obsessed with growth-at-all-costs, McDill proves that sustainable design businesses are built on execution, not hype.
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Milwaukee Branding and Design Agency | McDill Design
More than just an agency.
McDill Design reimagines brands and provides strategy, branding, digital marketing, corporate reporting, experiential marketing and packaging in Milwaukee.
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About mcdilldesign.com
More than just an agency.
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mcdilldesign.com uses 15 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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