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mcgrathnicol.com

14 technologies
VerifiedGrowingVisit19.4K/mo$108M52814 Tech25 Leads
Deep Dive

McGrath Nicol: The Restructuring Powerhouse

Analyzing the digital front door of a $107M advisory firm

In a world obsessed with high-growth SaaS and AI unicorns, McGrath Nicol plays a different game entirely: stability through chaos. They don't just advise on balance sheets; they rebuild them from the ground up.

$107.6M
Annual Revenue
528
Employees
19.3K
Monthly Visits
45%
Organic Traffic

"McGrath Nicol proves that in high-stakes finance, you don't need massive web traffic—you need the right traffic."

The Digital Footprint Paradox

With only 19,360 monthly visits, their web presence seems modest. But look closer: 39% direct traffic indicates high brand recall. Clients aren't browsing; they are arriving. The 45% organic share suggests they dominate search for high-intent queries like 'restructuring' and 'insolvency,' a lucrative niche where volume is low but deal value is astronomical.

Talent Acquisition Strategy

The keyword data reveals a sophisticated recruitment engine. 'McGrath Nicol graduate program' and 'Senior (Cyber) Analyst' roles drive significant search volume. They aren't just hiring; they are building a fortress of specialized talent. The inclusion of 'Kathy Sozou' in top keywords suggests key leadership drives reputation-based search, a hallmark of a partner-led firm.

The technology stack is lean and effective. They utilize Tailwind CSS and Bootstrap for rapid UI deployment, but the presence of Clarity and LinkedIn Insight Tag reveals a sophisticated marketing ops team tracking every micro-conversion. This isn't a firm wasting budget on flashy animations; it's a machine optimized for lead capture and analyst recruitment.

  • Niche Dominance: They own the 'restructuring' search vertical in Australia.
  • Cyber-First Strategy: The C-suite includes a Chief Cyber Security Strategist, signaling a pivot to modern risk management.
  • Recruitment Funnel: Career keywords are a primary traffic driver, indicating a strong employer brand.
No heavy social media amplification
High-Intent B2B Traffic
Low global traffic rank (#1.3M)
Dominant in specific search verticals
No public Trustpilot reviews
Strong executive brand presence

The Verdict: Quiet Giants

McGrath Nicol ignores vanity metrics to focus on high-value conversion. For founders and investors, it's a masterclass in B2B brand discipline.

What tech stack does Mcgrathnicol use?

25 detected
Performance1
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics11
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Microsoft Clarity
G
Google Tag Manager
L
LinkedIn Insight Tag
G
Google Analytics
L
LinkedIn
M
Microsoft Clarity
G
Google Static
B
Bing

How much traffic does Mcgrathnicol get?

Traffic & Engagement

19.4K
Monthly Visits
2.1
Pages/Visit
1:04
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-12%
22.1K
Oct 2025
Oct
17.8K
Nov 2025
Nov
19.4K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
39%
Social
4%
Referrals
11%
Email
0%
Paid
1%

Where is Mcgrathnicol's audience located?

🌍77.6%
🌍10.9%
🌍7.1%
🌍3.1%
🌍1.4%

What keywords does Mcgrathnicol rank for?

5 keywords
1mcgrathnicol graduate program170 vol
2mcgrath nicol350 vol
3kathy sozou170 vol
4mcgrathnicol — senior (cyber) analyst160 vol
5mcgrathnicol — senior (cyber) analyst pay160 vol

How is Mcgrathnicol's SEO?

Open Graph Image

OG Image preview
og:image

https://a.storyblok.com/f/186891/2127x1410/fee60da5a1/istock-488888801.jpg/m/

Meta Tags

title12 chars

McGrathNicol

description153 chars

We are a specialist Advisory and Restructuring firm, committed to helping businesses improve performance, manage risk, and achieve stability and growth.

H1 Tags

h120 years of McGrathNicol

Who works at Mcgrathnicol?

Loading leads...

What do customers think of Mcgrathnicol?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Mcgrathnicol

What is Mcgrathnicol's Revenue?
Mcgrathnicol generates approximately $108M in annual revenue. With 528 employees, that's $203,750 per employee.
What does Mcgrathnicol do?
We are a specialist Advisory and Restructuring firm, committed to helping businesses improve performance, manage risk, and achieve stability and growth.
How fast is Mcgrathnicol growing?
Mcgrathnicol employee count has changed by 9% year over year.
What technologies does Mcgrathnicol use?
Mcgrathnicol uses 14 technologies across their website including Fonts, Security, CMS. Key technologies include Adobe Fonts, HSTS, reCAPTCHA, Storyblok.
Who are Mcgrathnicol's competitors?
Mcgrathnicol's main competitors include Armada Accountants and Advisors, Chartered Accountants Australia and New Zealand, Hamilton Morello, Befree - Finance and Accounting Business Process Outsourcing, Moore Australia. These companies operate in similar markets and compete for the same customer base.

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How to contact Mcgrathnicol?

Social Profiles

What are Mcgrathnicol's key pages?

Export mcgrathnicol.com Data

Download the complete tech stack, analytics, leads, and company data for mcgrathnicol.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About mcgrathnicol.com

We are a specialist Advisory and Restructuring firm, committed to helping businesses improve performance, manage risk, and achieve stability and growth.

Company Overview

mcgrathnicol.com
Website
finance
Industry
#1,382,277
Global Rank
19.4K
Monthly Visitors
14
Technologies
25+
Employees

mcgrathnicol.com Key Pages

mcgrathnicol.com Social Media

Contact mcgrathnicol.com

Technology Stack

mcgrathnicol.com uses 14 technologies across their website including Adobe Fonts, HSTS, reCAPTCHA, Storyblok, and more.

Fonts

Adobe Fonts

Security

HSTS, reCAPTCHA

CMS

Storyblok

Advertising

LinkedIn Insight Tag

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

19.4K
Monthly Visits
46%
Bounce Rate
2.1
Pages/Visit
1:04
Avg. Duration

mcgrathnicol.com receives approximately 19.4K monthly visitors and ranks #1,382,277 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:04 on the site.

The majority of mcgrathnicol.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is mcgrathnicol.com?
We are a specialist Advisory and Restructuring firm, committed to helping businesses improve performance, manage risk, and achieve stability and growth.
What technologies does mcgrathnicol.com use?
mcgrathnicol.com uses 14 technologies including Adobe Fonts, HSTS, reCAPTCHA, and 8 more. View the full tech stack analysis above.
How do I contact mcgrathnicol.com?
You can contact mcgrathnicol.com through their contact page.
What are mcgrathnicol.com's social media accounts?
mcgrathnicol.com is active on linkedin. You can find links to all their social media profiles in the social section above.
Is mcgrathnicol.com hiring?
Check mcgrathnicol.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is mcgrathnicol.com?
mcgrathnicol.com receives approximately 19.4K monthly visitors and ranks #1,382,277 globally. Traffic is growing by 8.6% month-over-month.

Related Searches

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This page provides publicly available information about mcgrathnicol.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mcgrathnicol.com directly at https://mcgrathnicol.com.