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McKissock: The Invisible Giant of Continuing Ed
How a quiet B2B education platform quietly dominates a $50B niche
While ed-tech startups chase flashy valuations, McKissock quietly commands a $17M revenue stream teaching licensed professionals how to keep their licenses. This isn't a growth hack story—it's the blueprint for dominating a boring, regulated industry.
"Their 61% direct traffic proves they've built a monopoly in a niche where trust matters more than algorithms."
The License Renewal Machine
McKissock doesn't sell courses—it sells compliance. For appraisers, real estate agents, and engineers, continuing education isn't optional; it's the cost of doing business. That's why 5,370 people search for 'mckissock' monthly, and 2,940 specifically hunt for 'mckissock login.' They've become the default search result for an industry that doesn't shop around.
The 97.7% Moat
Traffic concentration tells the story: 97.7% of visits come from a single undefined market (likely the US). This isn't a bug—it's a feature. They've built such deep regulatory compliance that state-specific licensing requirements become their competitive moat. While SaaS companies fight for global scale, McKissock owns the unsexy intersection of bureaucracy and education.
The tech stack reveals their priorities: jQuery, Bootstrap, and core-js suggest a stable, functional platform optimized for reliability over innovation. They're not chasing the latest framework—they're ensuring every course loads on a 2012 desktop in a real estate office.
- Direct traffic dominance (61%) signals brand authority in a trust-driven industry
- 103 employees generate $17M revenue = $165K per employee—efficient for education
- Niche keyword strategy: 'best appraisal classes greenville sc' shows hyper-local SEO mastery
- Social profiles active but low engagement—B2B doesn't need viral, it needs renewals
The Unsexy Monopoly Playbook
McKissock proves that in regulated industries, compliance beats innovation every time. They're not building a unicorn—they're building a license renewal utility that prints money while competitors chase growth hacking.
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Licensing & CE for Appraisers, Real Estate Agents & More | McKissock
McKissock offers Continuing Education (CE) courses for Appraisers, Real Estate Agents, Engineers, & Other Licensed Professionals that are affordable & accredited.
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About mckissock.com
McKissock offers Continuing Education (CE) courses for Appraisers, Real Estate Agents, Engineers, & Other Licensed Professionals that are affordable & accredited.
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mckissock.com uses 28 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Traffic & Audience
mckissock.com receives approximately 227.8K monthly visitors and ranks #161,694 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 5:35 on the site.
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