mcwane.com
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McWane: The Invisible Backbone of America
Deep dive into a $166M industrial giant that builds the pipes under our feet.
While tech startups chase AI and SaaS, McWane builds the physical infrastructure that literally keeps water flowing to millions of American homes. Their website doesn't scream innovation, but their 459 employees are the silent architects of a $166M business rooted in heavy industry.
"They don't disrupt markets—they build the foundational infrastructure that makes modern life possible."
The Unsexy Infrastructure Play
McWane isn't chasing quarterly trends. They manufacture ductile iron pipes, valves, and fire hydrants—the literal arteries of municipal water systems. With 66.5% of their traffic coming from undefined regions (likely domestic), they dominate a niche where reliability trumps flash. Their keyword strategy reveals a focus on technical specs like '8 ductile iron pipe bend radius'—a far cry from viral marketing, but exactly what engineers search for.
Digital Footprint vs. Physical Impact
Their online presence is modest (20k monthly visits) but efficient. Direct traffic (44%) suggests strong brand recall in industrial circles, while organic search (42%) captures high-intent technical queries. The tech stack—jQuery, Bootstrap, Tailwind CSS—prioritizes function over form. This isn't a company optimizing for clicks; it's optimizing for pipe specifications.
The leadership team, including Willis Meriwether (AVP and In-House Counsel) and Joshua Bracken (Group Director of HR), signals a mature, legally astute organization. They're not raising venture capital; they're managing risk and compliance for infrastructure that lasts generations. Their social media presence is minimal but functional—Twitter, LinkedIn, YouTube—tools for B2B outreach, not consumer engagement.
- Revenue model: Industrial manufacturing (not SaaS, not services)
- Traffic quality: High-intent technical searches dominate keywords
- Scale: 459 employees generate $166M revenue (~$362k/employee)
- Stability: No funding rounds, no burn rate—just steady industrial cash flow
The Ultimate 'Boring Business' Winner
In a world obsessed with disruption, McWane reminds us that building the essential—pipes, valves, hydrants—is where durable, generational wealth is created. Their website is a time capsule, but their business is timeless.
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Open Graph Image
https://mcwane.com/images/social/open-graph/mcwa.png
Meta Tags
McWane - For Generations
Across McWane, we make the pipes, valves, fire hydrants and fittings that together build our nation's water infrastructure.
McWane - For Generations - McWane, For Generations
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About mcwane.com
Across McWane, we make the pipes, valves, fire hydrants and fittings that together build our nation's water infrastructure.
Company Overview
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Technology Stack
mcwane.com uses 11 technologies across their website including YouTube Embed, Font Awesome, Google Tag Manager, Google Analytics, and more.
Video
YouTube Embed
Fonts
Font Awesome
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
mcwane.com receives approximately 20.8K monthly visitors and ranks #1,330,333 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:18 on the site.
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