md-kinney.com
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The Invisible Industrial Giant
How a 68-person team commands a $6M niche empire in industrial airflow
In the shadow of tech unicorns, a quiet engineering firm moves 2,694 monthly visitors through its digital doors—not for flashy apps, but for the industrial arteries that keep semiconductor fabs and manufacturing plants breathing. This is md-kinney.com, where legacy brands M-D Pneumatics and Kinney Vacuum converge into a single, formidable entity.
"This isn't a startup chasing scale—it's a precision instrument carving out a $6M niche where reliability trumps disruption."
The Legacy Stack
MD-Kinney isn't building from scratch. They're the inheritors of industrial pedigree—M-D Pneumatics blowers and Kinney vacuum pumps, each with decades of field-proven reputation. Their 68 employees generate $6.1M in revenue, a staggering $90K per employee ratio that screams efficiency over headcount. This isn't a company that needs 500 engineers to iterate; it needs a handful of masters who understand the physics of displacement.
The Precision Play
The keyword data reveals a surgical strategy. 'Kinney SDV-200' (40 monthly searches) and 'vacuum systems for etching and deposition in semiconductors' (10 monthly searches) aren't high-volume terms—they're high-value triggers. When someone searches these, they're not browsing. They're buying. With 33% organic traffic and 44% direct, MD-Kinney has built a moat where customers know exactly what they need and come directly to the source.
The tech stack tells a story of pragmatism. Tailwind CSS, Bootstrap, and Ant Design sit alongside Google Analytics and Clarity—tools chosen for function, not flair. No trendy frameworks, no unnecessary complexity. Just a solid digital foundation that serves the engineering mindset of their audience. The 66.2% 'undefined' country traffic suggests either international reach or data tracking gaps, but the 33.8% second-place share hints at a concentrated industrial base.
- 68 employees generating $6.1M revenue ($90K/employee)
- 44% direct traffic indicates strong brand recall in niche markets
- Targeting high-value, low-volume keywords like 'Kinney SDV-200'
- Legacy brand equity in M-D Pneumatics & Kinney Vacuum
- Industrial focus on semiconductors and manufacturing
The Anti-Startup Playbook
While others chase unicorn valuations, MD-Kinney proves that in industrial B2B, depth beats width every time.
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M-D Pneumatics® Blowers & Kinney® Vacuum Solutions
The MD-Kinney name combines our reputable legacy brands: M-D Pneumatics® blowers and Kinney® vacuum pumps and vacuum boosters. Our brands continue as leaders in the design and manufacture of reliable positive displacement blowers, liquid ring and dry vacuum pumps, vacuum boosters, and engineered systems.
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About md-kinney.com
The MD-Kinney name combines our reputable legacy brands: M-D Pneumatics® blowers and Kinney® vacuum pumps and vacuum boosters. Our brands continue as leaders in the design and manufacture of reliable positive displacement blowers, liquid ring and dry vacuum pumps, vacuum boosters, and engineered systems.
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Technology Stack
md-kinney.com uses 19 technologies across their website including Font Awesome, HSTS, reCAPTCHA, Sentry, and more.
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Ghost
Cloud & Hosting
Vercel
Privacy & Consent
Didomi
Traffic & Audience
md-kinney.com receives approximately 2.7K monthly visitors and ranks #6,605,703 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:05 on the site.
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