mdguidelines.com
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The Quiet Giant of Clinical Guidelines
A 5-person team generating $700K with a 95% direct traffic monopoly
In a world obsessed with viral growth and VC funding, MDGuidelines operates in a quiet corner of healthcare tech, generating $700K annually with just 5 employees. Their secret? A 95% direct traffic monopoly on a specific clinical niche.
"This isn't a startup chasing scale—it's a precision instrument capturing a specific professional workflow."
The Direct Traffic Monopoly
MDGuidelines achieves what most SaaS companies dream of: 60% direct traffic. This isn't accidental—it's proof of a deeply embedded workflow tool. When 95.5% of traffic comes from direct sources (with only 19% organic), you're not fighting for attention; you're the default destination. The 'mdg login' keyword (1,160 monthly searches) confirms users are returning to a daily tool, not discovering it.
The Professional Workflow Capture
Their keyword strategy reveals a surgical focus: 'reasonable workplace accommodations for depression' (570 monthly searches) and 'mtus' (620 monthly searches) aren't consumer queries—they're clinical and legal professionals seeking evidence-based disability durations. The fact that 'guidlines med' (270 monthly searches) is a top keyword suggests they've captured a misspelling monopoly, a classic sign of brand dominance.
The tech stack tells a story of pragmatic efficiency: jQuery, Bootstrap, and Swiper suggest a mature, functional interface rather than chasing bleeding-edge frameworks. With Zendesk integration and Google Analytics tracking, they've built a support infrastructure that scales with their small team. This is a company optimizing for profitability over growth hype.
- 95.5% direct traffic dominance suggests an indispensable professional tool
- 5 employees generating $700K annually = $140K revenue per employee
- 19% organic traffic indicates minimal SEO investment—relying on brand authority
- Top keywords are hyper-specific clinical/legal queries, not broad health terms
- Tech stack favors stability over innovation—jQuery and Bootstrap still dominate
The Unsexy SaaS Playbook That Works
MDGuidelines proves that dominating a narrow professional workflow with indispensable tools beats chasing broad market scale every time.
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Meta Tags
MDGuidelines - Evidence Based Guidelines
MDGuidelines supports better patient outcomes with evidence-based guidelines and disability durations for diagnostic interventions and return to activity.
MDGuidelines Home Page
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About mdguidelines.com
MDGuidelines supports better patient outcomes with evidence-based guidelines and disability durations for diagnostic interventions and return to activity.
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Technology Stack
mdguidelines.com uses 19 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Marketing Automation
Marketo
Traffic & Audience
mdguidelines.com receives approximately 12.3K monthly visitors and ranks #1,098,692 globally. The website has a bounce rate of 23% with visitors viewing an average of 9.6 pages per visit. Users spend an average of 1:28 on the site.
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