mdlinx.com
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The Unsearchable Medical Publisher
A 38-person team generating $8.2M by blocking its own audience
Visit mdlinx.com and you won't find medical news—you'll find a digital wall. This isn't a technical glitch; it's a deliberate business strategy. A 38-person team is generating $8.2M annually by solving a problem most publishers don't even know exists: the relentless, automated scraping of medical content.
"They aren't selling access to information; they're selling the assurance that their information isn't being stolen by bots."
The Traffic Paradox
With nearly 200,000 monthly visits and a global rank of #239,580, MDLinx has built substantial authority. Yet, when you land on the homepage, you're met with 'Access to this page has been denied.' This isn't a broken funnel; it's a moat. The 46% organic traffic share suggests they rank for high-value medical terms, but they gatekeep the destination. It's a publisher that has inverted the model: publicize the content, then privatize the access point to prevent AI scraping and data harvesting.
The B2B Engine
The key people—Jim Anderson (Market Research), Christine Romean (Client Services), Frank Long (Content)—reveal the true customer. This isn't a consumer-facing news site; it's a B2B intelligence engine. The revenue isn't coming from ad clicks on 'ozempic tip of tongue numb' queries (which they rank for). It's coming from pharmaceutical companies, healthcare systems, and market researchers who pay for curated, authoritative medical insights delivered without the noise of the open web.
The tech stack is deceptively simple—Bootstrap, AWS, CloudFront—but the infrastructure is built for defense, not just delivery. The 771,959 backlinks are the asset; the content is the lure. They cast a wide net with SEO-friendly medical queries, drawing in traffic and establishing domain authority, then funnel that authority into high-margin B2B contracts. It's a classic bait-and-switch, but the bait is legitimate medical journalism and the switch is a firewall.
- Revenue Model: B2B subscription, not B2C advertising
- Traffic Strategy: High-volume SEO to build authority, then gatekeeping
- Product Moat: Content curation + bot protection as a service
- Team Size: Hyper-efficient (38 people for $8.2M revenue)
The Anti-Publisher Playbook
In an era of AI scraping, MDLinx proves that locking your doors can be more profitable than leaving them open.
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mdlinx.com uses 4 technologies across their website including Google Fonts, Amazon Web Services, AWS CloudFront, Bootstrap.
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mdlinx.com receives approximately 199.0K monthly visitors and ranks #239,580 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:49 on the site.
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