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The K-12 Mental Health Platform Betting on Schools
How a 28-person team is quietly powering behavioral health in education
While Silicon Valley chases AI hype, mdlogix is solving a quieter, more urgent crisis: the lack of integrated mental health tools in schools. Their platform, bhworks, isn't just software—it's an infrastructure layer for the education system's broken mental health pipeline.
"They're not selling software to clinicians—they're selling workflow integration to school districts."
The School District Dilemma
Most mental health tech targets private practices or hospitals. mdlogix made a strategic bet on K-12—a sector with budget constraints, legacy systems, and acute need. With 28 employees and $2.8M in revenue, they're proving that vertical SaaS in public education can be profitable without venture funding.
The Direct Traffic Anomaly
Here's the telling data point: 64% of their traffic is direct. That's not SEO magic—it's evidence of entrenched B2B relationships. School districts don't Google 'mental health software'; they renew contracts and recommend to neighboring districts. This is the hallmark of sticky, mission-critical infrastructure.
The keyword data reveals their positioning struggle. 'Medical Decision Logic Inc' appears more than 'bhworks'—a classic brand transition problem. Yet their top organic query 'who are medlogix clients?' suggests they're winning referrals but need to better capture their own brand equity.
- Vertical SaaS in education: High switching costs, recurring revenue
- Bootstrap-friendly model: Profitable at $2.8M with 28 employees
- Workflow integration over features: Embedding into existing school systems
- Direct traffic dominance: 64% shows strong customer retention
The Quiet Giant in EdTech Mental Health
mdlogix proves you don't need a massive footprint to build a durable, profitable business in a mission-critical niche.
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Mental Health Software | bhworks by mdlogix
bhworks is a software platform that provides organizations with the tools they need to deliver behavioral health services anywhere.
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About mdlogix.com
bhworks is a software platform that provides organizations with the tools they need to deliver behavioral health services anywhere.
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mdlogix.com uses 15 technologies across their website including Google Fonts, Okta, PHP, and more.
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mdlogix.com receives approximately 1.6K monthly visitors and ranks #8,410,473 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:51 on the site.
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