mdvip.com
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MDVIP: The $438M Concierge Health Gamble
Analyzing the business model behind America's boutique medical boom
MDVIP isn't selling healthcare—they're selling access. In a system where patients wait weeks for appointments, this $438M company has built a luxury moat around primary care, charging doctors for the privilege of limiting their patient roster to 600 people.
"They don't compete with healthcare—they're selling an exit velocity from the broken one."
The Concierge Playbook
MDVIP's model is brutally simple: they recruit physicians, brand them, and provide a tech stack for $165M+ in annual recurring revenue. The doctors pay MDVIP to limit their practice to 600 patients, charging those patients $1,800-$2,500 annually for same-day appointments and 24/7 access. It's a reverse funnel—instead of scaling patient volume, they scale premium access.
Traffic Tells the Story
54% of traffic is direct—these aren't random Googlers, they're high-intent patients actively seeking concierge care. The top keyword 'mdvip' gets 10K monthly searches, but the long-tail reveals the real strategy: 'direct primary care myrtle beach' (340 searches) shows they're winning in affluent, retiree-heavy markets where wait times are a luxury tax.
The 3.3/5 Trustpilot rating from 79 reviews is the red flag investors should scrutinize. For a company selling premium experience, that's barely passing. It suggests friction in the model—either patient expectations don't match reality, or the onboarding is clunky. Either way, it's a leak in a $438M bucket.
- B2B2C model: Doctors pay MDVIP to join; patients pay doctors for access
- 1,159 employees suggests heavy sales/physician recruitment overhead
- Cloudflare + Turnstile indicates aggressive bot protection—likely defending against competitive scraping
- Top markets skew toward affluent suburbs and retirement destinations
MDVIP is a cash-flow machine, not a tech company
They've productized physician frustration into a $438M revenue stream, but the 3.3/5 rating and lack of scale suggest it's a lifestyle business masquerading as a platform. For investors: buy the cash flow, but don't expect 10x growth.
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Reviews (20)
Dr Keisa Ellis
Dr Keisa Ellis, is an excellent physician! She is so knowledgeable and caring. The quality of care Dr Ellis and her staff deliver is outstanding. I’m thankful for MDVIP for having such quality providers!
Dr. David Leon
My Dr. David Leon has stayed by me every step of this respiratory challenge recently experience in Colorado.
We're happy to hear that you felt supported by your physician during your respiratory challenge. Thank you for sharing your positive experience with us!
I have been an MDVIP user and patient for 10 years
I have been an MDVIP user and patient of Dr. Maneesh Patel for 10 years. The annual wellness testing provides great, trending data on base health. Ongoing discussions with Dr. Patel have allowed for fully customized care for my wellness, along with very timely treatment for any issues that come up. Dr. Patel also goes above and beyond to help family members and work with other doctors and facilities to expedite care. Thank You!
We're happy to hear that you've benefited from the wellness testing and customized care over the past 10 years. Thank you for being a part of the MDVIP family!
Great visit my doctor and his nurse…
Great visit my doctor and his nurse Tacia are the best
We're glad you had a great visit! We appreciate your kind words about the doctor and Tacia. Thank you for your positive feedback.
Office experience
Michael Chesnut is my doctor he is so caring and compassionate and he listens to me when I talk and he talks with me in layman terms his staff is always good and kind Janet always knows my voice when she answers the phone and knows what I need before I know it myself and Jaylin who takes my blood and weighs me and does all my test is so good and kind and caring and gentle I would never think about going anywhere else but Dr Chesnut
We appreciate you sharing your kind words! We are so happy to hear that you feel cared for and listened to. Thank you for your loyalty!
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mdvip.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
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Cloudflare Turnstile
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Tailwind CSS
Traffic & Audience
mdvip.com receives approximately 354.8K monthly visitors and ranks #117,082 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:27 on the site.
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