meatless.nl
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Meatless: The B2B Plant-Based Powerhouse
How a Dutch ingredient supplier quietly powers Europe's vegetarian revolution.
While consumers chase the latest Impossible Burger, a quiet giant in the Netherlands is building the infrastructure for the entire industry. Meatless BV isn't selling patties; they're supplying the raw materials that make them possible.
"Meatless isn't chasing the consumer hype cycle; they're selling the shovels during the gold rush."
The B2B Backbone
With only 45 employees generating $6.1M in revenue, Meatless operates with a lean efficiency typical of specialized industrial suppliers. Their traffic metrics—828 monthly visits—reveal a classic B2B pattern: low volume, high intent. This isn't a brand fighting for Instagram likes; it's a supply chain partner securing contracts with major food manufacturers.
Strategic Pivot & Partnerships
The headline 'Teaming up with BENEO globally' signals a critical maturity phase. By partnering with BENEO (a global leader in functional ingredients), Meatless is transitioning from a niche Dutch supplier to an international ingredient powerhouse. This move leverages BENEO's distribution network to scale their proprietary meat-free solutions across borders.
The search data reveals their strategic positioning. Ranking for 'alternative meat industry netherlands' and 'most popular plant based meat brands in europe' suggests they are capturing high-value commercial traffic. Interestingly, they rank for 'fava beans cultivated in germany'—likely a content play to establish authority in specific raw materials that power their texturized products.
- Hybrid B2B Model: They supply the 'vegetarian and vegan industry' but likely serve meat producers looking to diversify.
- Tech Stack Reliance: Heavy use of jQuery and Bootstrap indicates a functional, utilitarian web presence focused on information over flash.
- Global Ambition: The BENEO partnership is the clearest signal of international scaling ambitions beyond the Benelux region.
The Infrastructure Play Wins
While DTC brands burn cash on marketing, Meatless builds the essential layer of the food stack.
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Traffic & Engagement
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About meatless.nl
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Technology Stack
meatless.nl uses 16 technologies across their website including YouTube Embed, Google Fonts, HSTS, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
meatless.nl receives approximately 828 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:11 on the site.
The majority of meatless.nl's traffic comes from undefined, .
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This page provides publicly available information about meatless.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit meatless.nl directly at https://meatless.nl.