medartmarine.com
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The 112-Year-Old Marine Distributor
How Medart Marine dominates wholesale with a legacy-first, tech-enabled strategy
In an industry drowning in digital disruption, Medart Marine has been quietly moving marine products since 1912. While tech startups chase VC funding, this 25-person, $15M revenue powerhouse proves that legacy distribution, when executed with precision, is an unbreakable moat.
"They're not building an app—they're building a 112-year-old relationship network that software can't replicate."
The Warehouse of the Past (and Present)
Medart Marine operates in the 'boring' middle: warehousing and distribution. They don't manufacture. They don't retail. They sit in the critical choke point between 125+ manufacturers and marine dealers. Their 25 employees manage over 150 brands—a 6-brand-per-person ratio that screams operational efficiency. This isn't a scaling problem; it's a scaling solution they've been perfecting for over a century.
Traffic Tells the Truth
With only 1,569 monthly visits, Medart's digital footprint is deceptively small. But 49% is direct traffic—that's 769 people who type 'medartmarine.com' directly into their browser. That's not SEO; that's brand loyalty. The top keyword isn't 'marine parts'—it's 'medart' with 1,020 monthly searches. They've become a verb, a destination, a default. This is the power of being the default supplier for a niche industry.
The tech stack reveals a hybrid strategy. They're using React and Bootstrap for a modern frontend, but their backend leans on Zendesk for customer service and Sentry for error tracking. This isn't a tech company pretending to be a distributor; it's a distributor using tech to amplify a century of trust. The presence of Priority Hints and Lazy Loading shows they care about load times for their B2B customers who might be ordering from a boat.
- 1912 founding date creates an unreplicable trust moat
- Direct traffic (49%) exceeds organic search (26%)—a sign of a sticky B2B relationship model
- 25 employees managing $15M revenue = $600K revenue per employee
- Twitter Cards and Facebook integration for a B2B wholesale distributor is a modern touch in a traditional industry
The Old Guard Wins by Not Chasing New
Medart Marine proves that in distribution, trust is the ultimate technology. Their 112-year head start isn't a legacy to maintain—it's a moat no startup can cross.
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Wholesale Distributor | United States | Medart Marine
Medart Marine is a wholesale distributor representing more than 125+ manufacturers and over 150+ different brands in the marine industry.
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About medartmarine.com
Medart Marine is a wholesale distributor representing more than 125+ manufacturers and over 150+ different brands in the marine industry.
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Technology Stack
medartmarine.com uses 13 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
medartmarine.com receives approximately 1.6K monthly visitors and ranks #8,362,332 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:16 on the site.
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