MediaMath built the first DSP, raised $607M, and defined programmatic advertising—yet today it operates like a ghost in the machine. With just 15,562 monthly visits and a team of 206, the question isn't about their tech stack; it's about their survival strategy in a market they helped create.

"They built the first DSP, but the market moved faster than they could pivot. Now they're the quiet giant in a room full of loud startups."

The real story isn't in the traffic numbers—it's in the revenue. $31M from 206 employees means ~$150K revenue per employee. That's efficient but not explosive. Compare that to their $607M funding: investors have poured over 19x their annual revenue into the company. Either they're sitting on a goldmine IP, or they're in a slow-burn wind-down. The truth is likely somewhere in between.

• Brand authority remains strong despite low traffic—people search for them directly
• Enterprise-focused model: low volume, high value transactions
• Technical debt exists (jQuery, legacy stack) but functional
• Top keywords reveal publisher focus ('best programmatic platforms for publishers')
• Employee efficiency suggests automation and mature processes