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Mediatrust: The Safety Net of Digital Advertising
A deep dive into the 71-person team protecting the ad ecosystem from fraud and malware
In the chaotic, often toxic world of digital advertising, The Media Trust positions itself as the unsung guardian—scanning over 30 billion ad interactions daily to ensure consumers aren't exposed to malware or intrusive content. While giants like Google and Meta dominate the headlines, this niche player operates quietly in the background, proving that safety is a premium service worth millions.
"In an industry riddled with fraud and intrusive ads, The Media Trust sells peace of mind—one scanned impression at a time."
The Invisible Shield for Publishers
The Media Trust isn't a household name, and that’s by design. With only 6,169 monthly visits, they aren’t chasing mass awareness; they’re targeting the decision-makers at adtech platforms, publishers, and commerce media networks. Their 50% direct traffic suggests a loyal, repeat customer base—likely enterprises that rely on their constant monitoring to avoid costly security breaches or brand safety disasters.
The Revenue Reality Check
At $9.3M in revenue with 71 employees, The Media Trust generates approximately $131,000 per employee. This is a lean, efficient operation—typical of a B2B SaaS model where scalability is high. However, the lack of funding data suggests they are either bootstrapped or privately held, focusing on sustainable growth over aggressive venture-backed expansion. Their traffic dominance in undefined regions hints at a global client base, likely serving multinational publishers and ad networks.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS for frontend efficiency, Google Analytics for tracking, and Lazy Loading for performance. This isn’t a flashy, AI-driven platform—it’s a reliable, battle-tested toolset. The absence of social profiles and Trustpilot reviews further underscores their B2B focus: they don’t need public validation if their clients renew contracts based on performance.
- Niche Dominance: They own the 'digital trust & safety' space, a critical but unglamorous vertical.
- Lean Operations: $9.3M revenue with 71 employees suggests high margins and operational efficiency.
- Direct Traffic Strength: 50% direct traffic indicates strong brand recall among enterprise clients.
- Global Footprint: Traffic data suggests a presence beyond the US, likely serving international adtech ecosystems.
The Quiet Giant in Digital Safety
While they may not trend on Twitter, The Media Trust is a critical infrastructure layer for the ad ecosystem—proving that in B2B, reliability beats hype.
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The Media Trust - Keeping Consumers Safe Is Good For Business
The leading global provider of Digital Trust & Safety Solutions for publishers, adtech platforms, commerce media, mobile apps and more.
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About mediatrust.com
The leading global provider of Digital Trust & Safety Solutions for publishers, adtech platforms, commerce media, mobile apps and more.
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mediatrust.com uses 18 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
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Traffic & Audience
mediatrust.com receives approximately 6.2K monthly visitors and ranks #3,280,120 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:03 on the site.
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