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MedTrust: The Federal Staffing Powerhouse
$34M in revenue with zero public traffic data. How does this B2B giant win?
In the hyper-competitive world of healthcare staffing, MedTrust isn't chasing clicks—they're chasing government contracts. With $34M in revenue and a laser focus on federal and state partnerships, they've built a machine that thrives in the shadows of the public sector.
"When your traffic is zero but your revenue is $34M, you're not playing the SEO game—you're playing the contract game."
The Zero-Traffic Paradox
MedTrust's digital footprint is virtually invisible. With 0 monthly visits and no organic keywords, this isn't an oversight—it's a strategy. They don't need to rank on Google because they're already on the GSA schedule. Their clients aren't browsing job boards; they're issuing RFPs. This is the ultimate B2B moat: when your sales cycle is measured in months and your contracts are multi-year, website traffic becomes a vanity metric.
The Federal-Focused Playbook
Unlike competitors fighting for private sector scraps, MedTrust specializes in federal, state, and local government partnerships. This is a high-stakes, high-reward strategy. Government contracts provide predictable, long-term revenue streams but require specialized expertise in compliance, security, and procurement. With 126 employees generating $34M, their revenue per employee sits at a healthy $270K—indicating premium service pricing and efficient operations.
The leadership team reveals their operational focus. Keren McLendon (CEO) sits at the helm, while Alicia Passaretti leads State and Local clinical programs and Monique Ylizaliturri handles government contract recruiting. This isn't a generalist staffing firm—it's a specialized government contractor with clinical expertise baked into its DNA.
- Revenue per employee: ~$270K (indicating premium, specialized services)
- Tech stack: Modern but pragmatic (Tailwind, Bootstrap, Cloudflare)
- Specialization: Federal/State contracts, not mass-market staffing
- Leadership: Clinical and government expertise at the executive level
The Invisible Giant Strategy
MedTrust proves that in B2B government contracting, being invisible to the public can be a competitive advantage. They don't need traffic—they need contracts, and they're clearly winning at both.
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MedTrust | Customized Healthcare Solutions & Medical Staffing Services
MedTrust delivers realistically priced, people-focused, data-driven healthcare staffing solutions across the U.S., specializing in federal, state, local, and private sector client partnerships. Discover how we help meet your unique healthcare needs.
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About medtruststaffing.com
MedTrust delivers realistically priced, people-focused, data-driven healthcare staffing solutions across the U.S., specializing in federal, state, local, and private sector client partnerships. Discover how we help meet your unique healthcare needs.
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medtruststaffing.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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cdnjs
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Cloudflare
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WooCommerce
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medtruststaffing.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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