While Silicon Valley chases AI hype and men's wellness, Rosy is building a $2.2M revenue business solving a specific, embarrassing problem for millions of women. They don't need a flashy pitch deck because their SEO is the pitch deck.

"They aren't building a lifestyle brand; they are building a search engine for women's healthcare questions."

The traffic distribution is telling. 43% direct traffic implies high brand recall and repeat usage. Users aren't just landing and leaving; they are returning to the app. However, the 'undefined' country data (72.6%) is a glaring red flag for analytics implementation, suggesting they might be masking geo-data for privacy or have tracking gaps that obscure their true international footprint.

• Revenue per Employee: ~$100k (efficient for a health app)
• Tech Stack: Modern but pragmatic (Vue.js + Tailwind)
• Social Presence: Multi-platform but low engagement volume
• Trust Signals: Missing Trustpilot reviews creates a trust gap