In a world obsessed with viral growth, Member.id is playing a different game entirely. With $6.4M in revenue from just 51 employees and a shockingly low 852 monthly website visits, this Indonesian loyalty firm isn't chasing clicks—it's building enterprise moats while most of its competition is still optimizing for SEO.

"Their 852 monthly visits aren't a failure—they're proof they're selling to the right people, not to Google's algorithm."

The leadership team tells the story: Head Sales Ranseti Tampubolon, VP Product & Strategy Wendhyarta Pradana, and AVPs for Strategy & Product Development. This is a sales-led organization with product capabilities. They're not trying to be the next Shopify of loyalty—they're the custom development shop that happens to specialize in loyalty programs for Indonesian enterprises. The 51-person team is lean for $6.4M revenue, suggesting either high margins or efficient delivery.

• Revenue per employee: ~$125K—excellent for Indonesia, suggesting high-value contracts
• Traffic-to-revenue ratio: 1:7,500—each monthly visitor represents ~$7,500 in potential revenue
• Team structure: Sales leadership + Product strategy = enterprise sales motion
• Tech stack: Modern but not productized—custom development for clients