memic.com
memic.com
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Memic: The $172M Insurance Giant You've Never Heard Of
A deep dive into Maine's workers' comp giant that dominates with zero digital footprint
In an age of digital-first insurance startups, Memic operates like a ghost: a $172M revenue, 627-employee powerhouse that somehow flies under the radar with just 25k monthly visitors. This isn't a bug—it's a feature of their B2B model that makes them a fascinating case study in traditional industries.
"They're not playing the growth-at-all-costs game—they're playing the 'own your niche' game, and they're winning."
The Invisible Giant
Memic isn't a consumer brand—it's a specialized workers' compensation insurer primarily serving the construction and manufacturing sectors. Their low traffic numbers aren't a failure; they're a sign of a highly targeted B2B model. When your customers are large employers and brokers, you don't need millions of website visitors—you need the right ones.
The Search Paradox
Here's the tell: 48% of traffic is direct, 46% is organic. This suggests a strong offline reputation driving branded searches. But look at their keywords: 'tfcc injury from typing' and 'osha roof edge requirements'—they're not just selling insurance; they're positioning as risk management consultants. That's how you win in commoditized markets.
The leadership team is telling: Michael Bourque as CEO, John Yao as Chief Information Officer. The CIO role in a traditional insurer is strategic—they're modernizing from within. But their tech stack shows zero detected technologies, which either means they're using legacy systems or they're so specialized that standard tracking tools can't see them. Given their revenue and employee count, I'd bet on the former.
- Revenue per employee: ~$275K (healthy for insurance)
- Traffic quality over quantity: 25k visits but likely high conversion
- Regional dominance: 88.7% US traffic suggests deep regional penetration
- Niche keyword strategy: They rank for specific injury and compliance terms
The Lesson for Founders: Sometimes Not Being Digital-First Is the Strategy
Memic proves you don't need a flashy website or growth hacking when you have deep industry relationships and specialized expertise. Their 'weak' digital presence is actually a strength—it filters out the wrong customers and lets them focus on high-value B2B relationships.
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About memic.com
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Traffic & Audience
memic.com receives approximately 25.6K monthly visitors and ranks #936,564 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:35 on the site.
The majority of memic.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about memic.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit memic.com directly at https://memic.com.