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M Engineering: The Silent Giant
How a 93-person firm quietly dominates with $9.3M revenue and zero digital footprint
In an era where engineering firms clamor for digital attention, M Engineering operates in stealth mode. With 93 employees generating $9.3M in revenue, they've built a powerhouse without the typical online presence. This isn't a startup failure—it's a deliberate strategy that reveals everything about how industrial B2B actually works.
"Their 41% direct traffic proves they don't need SEO—they have relationships that convert."
The Old-School Playbook Works
M Engineering's tech stack tells a story of pragmatic conservatism: WordPress for basic presence, jQuery and Bootstrap for functionality, Google Analytics for tracking. No fancy React frameworks, no headless CMS, no growth hacking. Their 1,566 monthly visits are almost irrelevant because their business development happens through LinkedIn connections, referrals, and phone calls. The 83.2% 'undefined' traffic share likely represents direct enterprise clients who already know exactly who they are.
Leadership That Matters
The executive bench is deep and credentialed: Thomas Richey (VP), Evan Williams (Principal), and specialized leaders like Randolph Piersall (Structural Group Leader) and Larry Mackey (Sr. Mechanical Designer/Project Manager). This isn't a growth-stage startup—it's a mature engineering practice with clear hierarchy and domain expertise. Christine DeWulf as Project Manager rounds out a team built for complex industrial projects, not viral marketing campaigns.
The LinkedIn profile (only 2 connections visible) and sparse digital footprint suggest they're not playing the content marketing game. Instead, they're likely winning government contracts, industrial partnerships, and long-term engineering services deals where trust outweighs traffic. This is the anti-SaaS playbook: build reputation, not backlinks.
- 93 employees = ~$100K revenue per head (industry standard for engineering)
- 41% direct traffic signals strong brand recognition in niche
- WordPress + jQuery = low maintenance, high reliability
- No paid ads detected = referral-based growth engine
The Real Lesson Here
M Engineering proves that in industrial B2B, your network is your funnel. Traffic is vanity, relationships are sanity.
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mengineering.us.com uses 10 technologies across their website including PHP, WordPress, ShareThis, and more.
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mengineering.us.com receives approximately 1.6K monthly visitors and ranks #11,659,985 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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