mergent.com
Get leads like Mergent — and thousands more
Build targeted lists by tech stack, traffic, and more
The Quiet Giant Behind Your Index
Inside FTSE Russell's $11.5M domain and its hidden traffic engine
While everyone chases AI unicorns, a legacy financial data giant quietly operates mergent.com with surgical precision. This isn't just a website—it's the digital nervous system for FTSE Russell's global benchmarks.
"The 50% direct traffic proves they're not building an audience—they're serving one."
The Professional's Playground
With only 8,878 monthly visits but $11.5M in revenue, mergent.com operates at a different economic model entirely. This isn't a traffic play—it's a value density play. The 50% direct traffic (vs 28% organic) reveals a captive professional audience that types 'mergent' directly into their browser. They're not discovering FTSE Russell; they're returning to it as a daily tool.
The Search Paradox
Here's the contradiction that defines their strategy: they rank for 'how do i find rate of return on mergent market' (220 monthly volume) and 'mergent market atlas rate of return' (220 monthly volume), yet their actual traffic is dominated by direct visits. This suggests a power-user base that already knows what they want, while new users struggle with their complex product naming. The 'Market Atlas' brand is winning in search, but the parent brand 'Mergent' still commands 1,150 monthly searches.
The tech stack tells a story of enterprise pragmatism over startup flash. Tailwind CSS and Bootstrap coexist—likely different teams or legacy systems. Vite suggests modern frontend development, while Priority Hints and Lazy Loading show they're optimizing for serious users, not casual browsers. Adobe Launch and OneTrust scream enterprise compliance and marketing automation. This is a company that has to move through corporate procurement, not app stores.
- 61 employees generating $11.5M revenue = $188K per employee—premium B2B economics
- 96.7% traffic from 'undefined' country (likely data masking for enterprise clients)
- Twitter and LinkedIn profiles exist, but no organic social traffic reported
- Key people from Ford Equity Research suggest deep roots in financial analysis
The Anti-Growth-Hack Playbook
Building a $11.5M business on 8K visits/month is the ultimate B2B flex
What tech stack does Mergent use?
How much traffic does Mergent get?
Traffic & Engagement
Traffic Sources
Where is Mergent's audience located?
What keywords does Mergent rank for?
5 keywordsHow is Mergent's SEO?
Open Graph Image
https://www.lseg.com/content/dam/ftse-russell/en_us/images/logos/thumbnail/ftse-russell-logo-social-share.jpg.transform/rect-768/q90/image.jpg
Meta Tags
FTSE Russell Indices, Insights & Data | LSEG
FTSE Russell is a leading global provider of benchmarks, analytics, and data solutions with multi-asset capabilities. Find out more.
FTSE Russell Indices, Insights & Data
H1 Tags
Schema Types
What is Mergent's revenue?
Who competes with Mergent?
Who works at Mergent?
Loading leads...
What do customers think of Mergent?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Mergent
What is Mergent's Revenue?
What does Mergent do?
How fast is Mergent growing?
What technologies does Mergent use?
Who are Mergent's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Mergent?
Contact Information
Export mergent.com Data
Download the complete tech stack, analytics, leads, and company data for mergent.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About mergent.com
FTSE Russell is a leading global provider of benchmarks, analytics, and data solutions with multi-asset capabilities. Find out more.
Company Overview
mergent.com Social Media
Contact mergent.com
Phone Numbers
Technology Stack
mergent.com uses 8 technologies across their website including OneTrust, Adobe Launch, Google Analytics, and more.
Privacy & Consent
OneTrust
Tag Managers
Adobe Launch
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
mergent.com receives approximately 8.9K monthly visitors and ranks #1,741,104 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 3:59 on the site.
The majority of mergent.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is mergent.com?
What technologies does mergent.com use?
How do I contact mergent.com?
What are mergent.com's social media accounts?
Is mergent.com hiring?
How popular is mergent.com?
Related Searches
This page provides publicly available information about mergent.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mergent.com directly at https://mergent.com.