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The SFSU Gateway Traffic Mystery
How a 4-person BIM company accidentally captured a university's search traffic
Metabim.com isn't a tech unicorn or a SaaS darling—it's a 4-person science education company in San Francisco with a bizarre SEO anomaly. Their website attracts 33,000+ monthly visitors, but 76% come directly, and their top keyword is 'sfsu gateway' with 35,000 monthly searches.
"A $300K revenue company with 33K monthly visitors is either doing something brilliantly right or has accidentally hacked the educational search ecosystem."
The Accidental Traffic Magnet
Metabim's traffic profile reveals a fascinating anomaly. With 76% direct traffic and top keywords dominated by 'sfsu gateway' and 'mysfsu,' this BIM (Building Information Modeling) education company appears to be capturing San Francisco State University's student portal traffic. Their 33K monthly visits likely represent confused students searching for campus portals, not architecture professionals seeking BIM training. This creates a high-traffic, low-conversion scenario that masks their actual market performance.
The Real Business Model
Beyond the SEO noise, Metabim operates in science and education with a lean 4-person team generating $300K revenue. Their leadership—Michael Kohout (VP), Allison McGuire (Marketing), Jacob Eaton (Sales), and Brennan Craig (Associate)—focuses on BIM education and training. The company's true market isn't the 33K confused students, but rather architecture firms and construction professionals seeking Building Information Modeling certification and training programs.
The tech stack is minimal—just Tailwind CSS detected—which suggests a simple, functional website rather than a sophisticated marketing engine. With no significant backlinks or organic keyword strategy visible, their traffic is either accidental or they've found an unconventional growth hack. The contact emails (support@, jeaton@, info@) and careers page indicate an active small business, not a passive landing page.
- Traffic profile suggests accidental SEO capture of SFSU student portal searches
- 76% direct traffic indicates strong brand recall or bookmarked access (unlikely for accidental visitors)
- 4-person team generating $300K revenue = $75K per employee (efficient for education sector)
- No funding rounds or external investment suggests bootstrapped or self-funded
- Minimal tech stack (Tailwind only) indicates focus on content over features
The Unfiltered Truth
Metabim is either the most accidental traffic generator in edtech or has discovered a bizarre SEO arbitrage. For investors and founders, the lesson is clear: traffic without intent is noise. Their real story is a 4-person team building a $300K BIM education business—traffic anomaly notwithstanding. Ignore the 33K visitors; focus on the 4 people making it work.
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About metabim.com
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Technology Stack
metabim.com uses 1 technologies across their website including Tailwind CSS.
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Tailwind CSS
Traffic & Audience
metabim.com receives approximately 33.4K monthly visitors and ranks #490,405 globally. The website has a bounce rate of 19% with visitors viewing an average of 18.8 pages per visit. Users spend an average of 12:27 on the site.
The majority of metabim.com's traffic comes from .
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