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metagenics.com
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metagenics.com

18 technologies
VerifiedVisit199.3K/mo$232M1.2K18 Tech25 Leads
Deep Dive

Metagenics: The $231M Science-Backed Wellness Play

Inside the supplement giant's playbook: high-potency products, clinical trust, and a 199k monthly visit fortress

In an industry saturated with hype, Metagenics operates as a clinical fortress—turning $231.9M in revenue by selling science, not just supplements. While competitors chase viral trends, this 1,183-employee powerhouse quietly commands nearly 200,000 monthly visits from a loyal, health-obsessed audience.

$231.9M
annual revenue
199K
monthly visits
49%
direct traffic (loyalty)
1,183
employees

"Metagenics isn't selling vitamins—they're selling a clinical protocol. And doctors are prescribing it."

The Practitioner-First Moat

Unlike DTC brands fighting for attention on Instagram, Metagenics built a B2B2C fortress. Their top keyword isn't 'vitamins'—it's 'metagenics' with 24,220 monthly searches. This isn't brand awareness; it's prescription-driven demand. With 41% organic search traffic and 49% direct traffic, they own the practitioner channel where trust is the only currency that matters.

The Clinical Growth Engine

Their traffic profile reveals a mature, stable business. A 41% organic search share means they're not buying their way to growth—they're earning it through medical credibility. The 49% direct traffic is the holy grail: patients and practitioners typing 'metagenics.com' directly into browsers. This is a brand that has transcended marketing to become a standard of care.

The product mix tells the story. 'Ultra Inflamix' and 'Ultra Flora Control' aren't catchy names—they're clinical formulations. With 750 monthly searches for their specific flora product, they've achieved what most supplement brands dream of: product-name recognition that drives direct navigation. Their tech stack (Swiper, Tailwind, Bootstrap) is utilitarian, not flashy—built for performance, not viral moments.

  • Prescription-driven model: 49% direct traffic proves practitioner loyalty
  • Clinical positioning: Top keywords are product-specific, not generic
  • Stable growth: 199K monthly visits with minimal volatility
  • Enterprise scale: 1,183 employees supporting a global supply chain
  • Trust-first: Science-based messaging over lifestyle branding
No viral marketing campaigns
Doctor-prescribed protocols
Low social engagement (2.1/5 Trustpilot rating)
Clinical research-backed formulations
No celebrity endorsements
Direct-to-practitioner distribution
Not optimized for impulse purchases
High-potency, medical-grade products

The Anti-DTC Playbook

Metagenics proves that in health, trust compounds faster than traffic. They're not building a brand—they're building a clinical standard.

What tech stack does Metagenics use?

29 detected
Security1
Cloud & Hosting2
Privacy & Consent1
Customer Support1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
J
jsDelivr
T
Tracking Service
H
Hotjar
G
Google Tag Manager
G
Google DoubleClick
M
Microsoft
G
Google Static

How much traffic does Metagenics get?

Traffic & Engagement

199.3K
Monthly Visits
5.2
Pages/Visit
2:49
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-16%
237.3K
Oct 2025
Oct
239.2K
Nov 2025
Nov
199.3K
Dec 2025
Dec

Traffic Sources

Search
41%
Direct
49%
Social
2%
Referrals
7%
Email
0%
Paid
1%

Where is Metagenics's audience located?

🌍89.4%
🌍2.4%
🌍1.3%
🌍1.0%
🌍0.8%

What keywords does Metagenics rank for?

5 keywords
1metagenics24.2K vol$1.40
2metagenetics1.5K vol$1.96
3metagenics login390 vol$7.35
4utlra inflamix420 vol
5metagenics ultra flora control750 vol

How is Metagenics's SEO?

Meta Tags

title50 chars

High-Potency Supplements and Vitamins | Metagenics

description157 chars

Metagenics high-quality, science-based nutritional supplements, medical foods, & lifestyle programs are designed to improve health & support wellness goals.

languageEN-US

Schema Types

Corporation

What is Metagenics's revenue?

$232M
Annual Revenue
1,183
31%
Employees
$196K
Revenue/Employee
Aliso Viejo, United States
Headquarters

Who works at Metagenics?

Loading leads...

What do customers think of Metagenics?

Metagenics, Inc.

Metagenics, Inc.

2.1
15 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
6/12/2023

Contact Information

Address:
GB

Reviews (13)

Filter by rating:
Jacqueline Smith
12/20/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/20/2025
I accidentally ordered three of one of…

I accidentally ordered three of one of the supplements that I purchased. I tried contacting the company multiple times, but nobody ever responded to me. I left several emails with their customer service and never heard back from anybody so I got stuck paying for these extra products that I only got because of a confusing website.

Tom
11/16/2025
🇦🇺 Australia2 reviewsOrganicUnverified
Experience date: 10/31/2025
Now Owned By Private Equity - It Shows.

This company is now owned by a private equity fund. It is so sad to see what was once a supplier of high-quality practitioner-only therapeutic products owned and staffed by people who cared, become a company of sales people with profit targets. The customer support and delivery service, which used to be so helpful seems to be the victim of sever cost cutting. I cannot recommend this brand to patients in good faith.

Susie
1/6/2026
🇦🇺 Australia4 reviewsOrganicUnverified
Experience date: 1/6/2026
No warning when purchasing vitamin B6 online

Purchased an online multiple B vitamin No warning about possible nerve damage from B6. Rang the next day to cancel order. Which had not left warehouse. Consultants were quite hard to understand and not sure if they fully understood me at first. I was told they could not refund, then I was told I could get a refund only once I have received the product and would have to pay postage back to the company.. after much bargaining I was told they would cover the cost of postage, but an email was sent to me saying that I had to cover the cost of postage??. Why not put a warning on your B6 products. 7 times I asked to speak to a supervisor or manager, my request was totally ignored. Will buy from a different company next time.

Ray
10/1/2025
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 9/22/2025
toxic work enviroment..controlling…

toxic work enviroment..controlling management..stressful place to work

Consumer
9/18/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 9/18/2025
They use extremely sneaky tactics when…

They use extremely sneaky tactics when you buy from them they automatically keep your details and keep charging you every month and keep sending you products unless you find the buy once only options just another greedy company

Frequently Asked Questions about Metagenics

What is Metagenics's Revenue?
Metagenics generates approximately $232M in annual revenue. With 1,183 employees, that's $196,000 per employee.
What does Metagenics do?
Metagenics high-quality, science-based nutritional supplements, medical foods, & lifestyle programs are designed to improve health & support wellness goals.
How fast is Metagenics growing?
Metagenics employee count has changed by 31% year over year.
What technologies does Metagenics use?
Metagenics uses 18 technologies across their website including Security, CDN, Cloud & Hosting. Key technologies include HSTS, jsDelivr, Cloudflare, Vercel.
Who are Metagenics's competitors?
Metagenics's main competitors include BioCeuticals, XYMOGEN, Thorne Research, Nordic Naturals. These companies operate in similar markets and compete for the same customer base.
What do customers think of Metagenics?
Metagenics has a Trustpilot score of 2.1 out of 5 (2 stars) based on 15 customer reviews.

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What are Metagenics's key pages?

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About metagenics.com

Metagenics high-quality, science-based nutritional supplements, medical foods, & lifestyle programs are designed to improve health & support wellness goals.

Company Overview

metagenics.com
Website
health
Industry
#156,883
Global Rank
199.3K
Monthly Visitors
18
Technologies
25+
Employees

metagenics.com Key Pages

Technology Stack

metagenics.com uses 18 technologies across their website including HSTS, jsDelivr, Cloudflare, Vercel, and more.

Security

HSTS

CDN

jsDelivr

Cloud & Hosting

Cloudflare, Vercel

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight

Customer Support

Zendesk

Traffic & Audience

199.3K
Monthly Visits
37%
Bounce Rate
5.2
Pages/Visit
2:49
Avg. Duration

metagenics.com receives approximately 199.3K monthly visitors and ranks #156,883 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 2:49 on the site.

The majority of metagenics.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is metagenics.com?
Metagenics high-quality, science-based nutritional supplements, medical foods, & lifestyle programs are designed to improve health & support wellness goals.
What technologies does metagenics.com use?
metagenics.com uses 18 technologies including HSTS, jsDelivr, and 12 more. View the full tech stack analysis above.
How do I contact metagenics.com?
You can contact metagenics.com via email at [email protected] or through their contact page.
What are metagenics.com's social media accounts?
metagenics.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is metagenics.com hiring?
Check metagenics.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is metagenics.com?
metagenics.com receives approximately 199.3K monthly visitors and ranks #156,883 globally. Traffic is declining by 16.6% month-over-month.

Related Searches

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This page provides publicly available information about metagenics.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit metagenics.com directly at https://metagenics.com.