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MetPro: The Algorithm for Human Metabolism
How a $10M revenue company uses data to hack your biology—without the guesswork
Most wellness companies sell you a program; MetPro sells you a calculation. In a sea of generic meal plans and cookie-cutter workout routines, this 50-person company is betting its future on metabolic profiling—a methodology so precise it claims to eliminate the most frustrating variable in fitness: you.
"They're not coaching you—they're calculating you. The product isn't the program; it's the absolute next step."
The Precision Play
MetPro's core thesis is radical in its simplicity: stop guessing. While competitors like Noom or MyFitnessPal rely on user-reported data and broad recommendations, MetPro positions itself as a metabolic diagnostic tool. Their $10.8M revenue isn't built on scale alone—it's built on the premium pricing that comes from promising 'absolute best next step' rather than 'try this and see.' The 46% direct traffic is telling: this isn't a brand discovered through viral TikToks, but through targeted referrals, likely from their coaching network or existing client base who understand the value proposition.
The SEO Paradox
Here's where the data gets interesting. With only 4,573 monthly visits and a global rank of #3,045,684, MetPro isn't winning on organic discovery. Yet, their top keywords reveal a strategic masterstroke: they're piggybacking on Dr. Stacy Sims' massive search volume (5,470 monthly searches) to capture the 'female athlete science' audience. By ranking for 'dr stacy sims husband' and 'stacy sims,' they're positioning themselves as the practical application of elite sports science—a brilliant move that connects high-intent, educated users directly to their methodology.
The tech stack tells another story. Built on jQuery, Bootstrap, and core-js with Swiper for interactions, MetPro's digital experience feels functional rather than flashy. They're not wasting engineering resources on cutting-edge frameworks—they're focused on conversion. The presence of Facebook Pixel and Google Tag Manager suggests a sophisticated marketing operation behind the scenes, likely driving their 46% direct traffic through retargeting and email campaigns. This isn't a startup burning cash on user acquisition; it's a lean operation optimizing for retention and lifetime value.
- Piggybacks on scientific authority (Dr. Stacy Sims) for credibility
- Prioritizes direct traffic over organic reach for higher conversion
- Uses 'metabolic profiling' as proprietary IP—hard to replicate
- Small team (50) with high revenue-per-employee ($216K)
The Calculated Bet on Precision
MetPro isn't trying to be the biggest wellness company—it's trying to be the most accurate one. In a market drowning in noise, their $10.8M revenue proves that sometimes the most powerful growth strategy is to ignore the masses and serve the few who are willing to pay for certainty.
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Home - MetPro
Metabolic Profiling (MetPro) is the advanced methodology that calculates your unique and absolute best "next step" to meet your wellness goal. No guesswork about eating and exercising. MetPro is strategic and precise with coaches to support you each step of the way.
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About metpro.co
Metabolic Profiling (MetPro) is the advanced methodology that calculates your unique and absolute best "next step" to meet your wellness goal. No guesswork about eating and exercising. MetPro is strategic and precise with coaches to support you each step of the way.
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metpro.co uses 14 technologies across their website including HSTS, PHP, WordPress, and more.
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metpro.co receives approximately 4.6K monthly visitors and ranks #3,045,684 globally. The website has a bounce rate of 29% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:32 on the site.
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