metrc.com
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Metrc: The Invisible Backbone of Legal Cannabis
How a 213-person company controls the supply chain for $61.8M in revenue
While cannabis brands get the spotlight, Metrc quietly runs the invisible infrastructure that makes legal weed possible. This isn't a B2C brand—it's the mandated digital backbone for every regulated plant from seed to sale in 15 states.
"Metrc doesn't compete with cannabis brands—it's the regulatory gatekeeper they're forced to use."
The Compliance Trap
With 213 employees generating $61.8M in revenue, Metrc achieves an astounding $290K revenue per employee. This efficiency comes from a brutal advantage: in most states, you can't legally sell cannabis without Metrc's RFID tags and software. It's not a choice—it's a regulatory requirement.
The Traffic Paradox
75% of traffic comes directly to metrc.com—users aren't searching, they're navigating straight to the login page. This reveals the captive audience: thousands of dispensary employees, cultivators, and manufacturers who must access Metrc daily to log inventory, tag plants, and file compliance reports.
The keyword data tells the story: 'metrc login' (1,050 monthly searches) outranks branded terms. Users aren't exploring features—they're fighting to access the platform. Even 'metrc ny login' (580 searches) shows state-specific desperation. This isn't software people love; it's software they need.
- Mandated by state regulators in 15+ cannabis markets
- RFID tags and software create an end-to-end chain of custody
- 75% direct traffic indicates forced daily usage, not organic interest
- Revenue per employee of $290K rivals top SaaS companies
The Ultimate Regulatory Moat
Metrc proves the most valuable B2B businesses aren't the ones customers choose—they're the ones governments require.
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Cannabis Compliance Tracking System and Software | Metrc
Metrc offers a comprehensive track-and-trace platform, integrating RFID technology and software for secure, end-to-end cannabis supply chain visibility.
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About metrc.com
Metrc offers a comprehensive track-and-trace platform, integrating RFID technology and software for secure, end-to-end cannabis supply chain visibility.
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metrc.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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metrc.com receives approximately 1.0M monthly visitors and ranks #61,212 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 9:51 on the site.
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