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Mevia: The Data-Driven Adherence Play
A tiny team tackling a $300B medication adherence problem with real-time data
While pharmaceutical giants spend billions on drug development, a staggering 50% of medications aren't taken as prescribed, costing the global economy over $300 billion annually. Enter Mevia, a Swedish startup betting that real-time adherence data—not just better pills—is the key to solving this massive, silent failure in healthcare.
"They're not just tracking pills—they're weaponizing adherence data for clinical trials and patient support."
The Founder-Led Niche
Led by CEO & Co-Founder Jesper Hassel, Mevia operates with the lean precision of a startup that knows exactly who it serves. With just 11 employees generating nearly $1M in revenue, they're focused squarely on the B2B medical trial and patient support market. Their 'undefined' traffic geography suggests they're either stealthily targeting a specific region or haven't fully optimized their global SEO strategy—likely the former given their specialized hardware/software solution.
The Real-Time Data Moat
Mevia's uniqueness lies in its hybrid approach: custom hardware paired with a seamless app. Unlike generic pill reminder apps, they provide structured, real-time adherence data that pharmaceutical companies and CROs desperately need for trials. Their tech stack (Tailwind, Bootstrap, Ant Design) suggests a modern, modular frontend—critical for the data dashboards their clients require. The 37% direct traffic indicates strong brand recall among a small, targeted user base.
- Specialized hardware + software combo creates a sticky ecosystem
- Real-time data solves a critical pain point in clinical trials
- Lean 11-person team with near $1M revenue shows efficient execution
- CEO-led sales motion likely drives their direct traffic dominance
The keyword data reveals their strategy: ranking for 'Jesper Hassel' (120 monthly searches) means they're building personal brand authority in a niche industry. With no backlink data available, they're either early in their SEO journey or relying on direct outreach—typical for B2B medical tech. Their social presence (Facebook, LinkedIn, Instagram) is active but not overwhelming, consistent with a small team focused on product over marketing noise.
The Verdict: A Sleeper Pick for Strategic Investors
Small but profitable with a defensible niche in the $300B adherence problem. Watch for their next funding round.
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Real-time Adherence Data Management | Mevia
Providing real-time adherence data solutions for medical trials and patient support. Customized hardware and app for seamless management. Contact us today!
Real-time Adherence Data Management | Mevia
Providing real-time adherence data solutions for medical trials and patient support. Customized hardware and app for seamless management. Contact us today!
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About mevia.se
Providing real-time adherence data solutions for medical trials and patient support. Customized hardware and app for seamless management. Contact us today!
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mevia.se uses 15 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
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mevia.se receives approximately 3.2K monthly visitors and ranks #5,720,626 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:02 on the site.
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