mgma.com
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MGMA: The $155M Powerhouse Quietly Running Healthcare
How a 459-person association dominates the invisible backbone of medical practices
While tech startups chase disruption, MGMA has spent decades building an unshakeable foundation in the $4.5 trillion U.S. healthcare market. This isn't a flashy unicorn—it's the essential infrastructure that keeps 15,000+ medical groups financially viable and compliant.
"MGMA doesn't sell software—it sells survival in America's most regulated industry."
The Invisible Network
MGMA's 63,000 monthly visitors aren't casual browsers—they're practice administrators, CFOs, and physicians navigating the minefield of Medicare reimbursements and staffing shortages. With 85% of traffic from undefined sources (likely direct bookmarks and saved bookmarks), this is a tool, not a discovery destination. The 42% organic search traffic reveals a powerful SEO moat around terms like 'mgma salary data' (1,280 monthly searches) and 'mgma focus financial conference 2026' (390 searches).
Revenue Without Venture Capital
MGMA's $154.9M revenue with 459 employees translates to ~$337K revenue per employee—exceptional for a membership association. Unlike SaaS companies chasing 10x growth, MGMA's 46% direct traffic signals mature, predictable recurring revenue from institutional members. The absence of funding rounds speaks to a self-sustaining model: data, compliance tools, and lobbying power that practices can't replicate with a $20/month software subscription.
Their tech stack reveals a pragmatic, not trendy, approach. They use Tailwind and Bootstrap for function over flash, Google Analytics for measurement, and multiple tracking pixels (LinkedIn, Twitter, Facebook) for conversion optimization. This isn't a startup spending millions on brand—they're spending on utility. The HSTS implementation shows security maturity, while Mouseflow suggests they obsess over user journeys that matter: registration, login, and compliance documentation.
- Dominates 'mgma' keyword with 8,110 monthly searches—owning the category name
- Salary data is their killer app: the #2 search term reveals their position as the definitive compensation benchmark
- Conference pipeline: 'mgma focus financial conference 2026' searches show forward-looking demand for in-person events
- Advocacy as product: Their government affairs VP (Anders Gilberg) positions them as a lobbying force, not just a data vendor
The Anti-Startup That Wins
MGMA proves that in healthcare, trust and compliance data beat growth hacking every time. Their $155M revenue isn't built on viral loops—it's built on being the only source practice administrators trust when Medicare rules change overnight.
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Medical Group Management Association - MGMA
Enhance your healthcare practice operations, boost revenue & stay ahead in the healthcare industry with expert insights and data from MGMA.
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About mgma.com
Enhance your healthcare practice operations, boost revenue & stay ahead in the healthcare industry with expert insights and data from MGMA.
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Technology Stack
mgma.com uses 17 technologies across their website including Adobe Fonts, Google Fonts, HSTS, OneTrust, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
Privacy & Consent
OneTrust
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
Analytics & Marketing
Mouseflow, Google Tag Manager, Google Analytics
Traffic & Audience
mgma.com receives approximately 63.2K monthly visitors and ranks #461,641 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:49 on the site.
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