michigan.com
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The Quiet Giant of Michigan Marketing
How a legacy media company is leveraging local data to dominate digital marketing
In a state where manufacturing meets innovation, michigan.com operates as the silent engine powering local marketing. With the USA TODAY NETWORK's backbone, they've built a data-driven machine that most competitors overlook.
"They're not chasing scale; they're mastering the local-to-national marketing pipeline that others can't replicate."
The Hidden Scale Play
With 294 employees generating $80.8M in revenue, michigan.com achieves ~$275K revenue per employee—exceptional for a news/media entity. This suggests a high-margin digital services layer layered atop traditional media operations, likely powered by the USA TODAY NETWORK's infrastructure.
The Traffic Paradox
Here's the counterintuitive insight: their own site receives only 80 monthly visits, yet they're in the business of driving traffic for others. This isn't a failure—it's strategic focus. They're a B2B service provider using the network's distribution power, not a consumer destination.
The tech stack reveals their playbook: jQuery, Bootstrap, and Owl Carousel for rapid deployment, but Google Analytics and Twitter Pixel for measurement. They're building campaigns that work, not winning design awards. The presence of RSS and Lazy Loading suggests content syndication at scale—a classic network play.
- Leverages USA TODAY NETWORK's data and insights for hyper-local targeting
- Offers 'free Digital Marketing Audit' as primary conversion driver
- Operates as a hybrid media-tech service company
- Built for local businesses seeking national reach
The Unspectacular Winner
While startups chase viral growth, michigan.com quietly builds a sustainable, data-driven marketing empire serving local businesses with national ambitions.
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Open Graph Image
https://live-liq-michigan-local.pantheonsite.io/wp-content/uploads/2020/10/liq-3-2-detroit-news-logo.png
Meta Tags
Local and National Digital Marketing in Michigan
Simplify local marketing in Michigan with a partner that is powered by the USA TODAY NETWORK. We have data, insights and best practices to make your marketing go further.
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About michigan.com
Simplify local marketing in Michigan with a partner that is powered by the USA TODAY NETWORK. We have data, insights and best practices to make your marketing go further.
Company Overview
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Phone Numbers
Technology Stack
michigan.com uses 15 technologies across their website including Google Maps, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Advertising
Twitter Pixel
Traffic & Audience
michigan.com receives approximately 80 monthly visitors and ranks #7,676,558 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about michigan.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit michigan.com directly at https://michigan.com.