micro-precision.com
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The Invisible Precision Engine
How a $19M custom parts manufacturer quietly powers American industry
While Silicon Valley chases AI hype, MicroPrecision operates in the physical world where 0.001-inch tolerances matter more than algorithms. This is the story of a $19M precision machine shop that builds the invisible backbone of American manufacturing.
"They generate $19.7M in revenue with literally zero organic web traffic. This isn't a tech company—it's a manufacturing fortress."
The Old-School Power Play
MicroPrecision's complete digital absence is a feature, not a bug. With zero monthly visits and no organic keywords, they've built a $19.7M business entirely through direct relationships and referral networks. Their website isn't a lead generator—it's a digital business card that only matters after you've already been invited to the party. This is how traditional industrial companies win: through trust, precision, and relationships that span decades, not clicks.
The Precision Paradox
The company's leadership reads like a manufacturing dream team: a COO (Jim Costello), Quality Manager (Bryan Brouwers), and Engineering Manager (Todd Temple) all listed publicly. Yet their LinkedIn shows minimal activity. They're not building a brand—they're building components. Every employee listed suggests a deep specialization in turned and milled products, where quality isn't marketed but delivered in boxes to aerospace, medical, and defense contractors who can't afford to be wrong.
The tech stack tells the real story: jQuery, Swiper, Bootstrap—tools from 2015. No React, no modern frameworks, no fancy animations. Their site loads fast because it's essentially static. This isn't technical debt; it's intentional minimalism. When your business is measured in microns, you don't waste cycles on frontend bloat. The Cloudflare protection and basic CMS suggest they care about uptime and simplicity, not conversion optimization.
- 62 employees generating $19.7M = $317K revenue per employee—exceptional for custom manufacturing
- Zero digital footprint suggests 100% referral-based business development
- ERP/IT Systems Manager role indicates serious back-office investment despite minimal front-end
- Careers page hosted on Paylocity—classic industrial HR, not tech startup recruitment
The Unsexy Billion-Dollar Playbook
MicroPrecision proves that in B2B manufacturing, being invisible online is often more valuable than being viral
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https://micro-precision.com/wp-content/uploads/2024/11/microprecision_organization_logo.jpg
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Custom Turned and Milled Products • MicroPrecision
MicroPrecision is committed to providing our customers defect-free custom turned & milled products at the lowest total cost.
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About micro-precision.com
MicroPrecision is committed to providing our customers defect-free custom turned & milled products at the lowest total cost.
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micro-precision.com uses 13 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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Cloudflare
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Lazy Loading, Priority Hints
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Twitter Cards, RSS
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micro-precision.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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