In the shadow of flashy DTC furniture brands lies a 25-year-old infrastructure giant: MicroD. While consumers shop the shiny front-end, this 274-person company quietly powers the backend for home furnishings retailers, generating $86.5M in revenue by solving problems no one else wants to touch.

"MicroD isn't chasing vanity metrics—they're the plumbing of the furniture industry, where $86M flows through systems most investors never see."

Their tech stack reads like a startup's dream: jQuery, core-js, Goober, Tailwind CSS, Bootstrap, Ant Design. But this isn't cutting-edge—it's a calculated stability play. In furniture, where product catalogs run into the millions and seasonal updates are critical, reliability trumps innovation. The presence of RSS and Priority Hints suggests they're optimizing for content-heavy, slow-changing product pages where traditional SaaS speed metrics don't apply.

• 25-year endurance in a volatile retail tech landscape
• Hyper-local keyword strategy targeting regional furniture retailers
• 52% direct traffic indicating deep customer lock-in
• Stable tech stack prioritizing reliability over bleeding-edge frameworks