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The Magnetic Core of Electronics
How a 56-person powerhouse quietly supplies the invisible infrastructure of modern tech
In a world obsessed with AI and software, the real bottleneck is often physical: the magnetic cores that manage power in everything from EVs to data centers. Micrometals isn't chasing hype—they're engineering the fundamental components that make the digital world possible.
"They don't sell software—they sell the physics that makes software run."
The Niche That Owns The Signal
Micrometals operates in a hyper-specialized corner of electronics: custom magnetic powder cores. Their top keyword—'micro metals cores'—gets 510 monthly searches, but their real moat is the long-tail technical queries like 'how to coat uncoated toroid cores' (260 searches). This isn't mass-market; it's engineering-led, solution-selling where a single custom core can be worth thousands.
Traffic Without the Noise
With only 7,614 monthly visits, they're not a viral success story—and that's the point. Their traffic is 45% direct, meaning engineers and procurement teams bookmark them. The 37% organic search traffic is dominated by technical specifications (T200-2, T250-40), proving they're the go-to resource when specs matter more than marketing.
The tech stack reveals a pragmatic approach: Django for custom applications, Tailwind and Bootstrap for a functional UI, and Amazon S3 for reliable asset delivery. They're not over-engineering—just solving problems. The LinkedIn presence and YouTube channel (with a single video) suggest a B2B focus where relationships, not content volume, drive deals.
- Revenue-per-employee of ~$220K—strong for a hardware component supplier
- Global rank #2.3M hides a concentrated, high-value customer base
- Top keywords show engineers solving specific problems, not browsing
- Technical leadership team (VP Engineering, Application Engineering Director) signals deep R&D capability
The Invisible Infrastructure Play
Micrometals proves that in deep tech, owning a critical component beats chasing scale. Their $12M revenue from 56 people isn't a limitation—it's a precision strike at the heart of the electronics supply chain.
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Catalog & Custom Magnetic Core Solutions - Micrometals
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About micrometals.com
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Technology Stack
micrometals.com uses 9 technologies across their website including Django, Amazon S3, LinkedIn Insight Tag, and more.
Backend Frameworks
Django
Cloud & Hosting
Amazon S3
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper, jQuery
Traffic & Audience
micrometals.com receives approximately 7.6K monthly visitors and ranks #2,364,432 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:36 on the site.
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