mieco.com
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MIECO: The Invisible Energy Giant
A $21M revenue company with 89 employees and a surprising digital footprint
In the shadow of the energy industry's giants, MIECO operates with surgical precision. With just 89 employees generating $21.8M in revenue, they've built a profitable trading operation that most digital analysts would never notice.
"They're not building a digital brand—they're building a trading desk that happens to have a website."
The Trading Floor Mentality
MIECO's leadership reads like an energy trading dream team. Masahiro Yamazaki (CEO) anchors the Japanese connection, while Dave Engbrock and Doug Jeter handle the American operations with surgical precision. John Samulski's presence as VP of Petroleum Trading signals serious commodity market ambitions. This isn't a company that needs 500k monthly visitors—they need the right 2,580.
The SEO Paradox
Here's what's fascinating: 5,740 people search for 'marubeni' monthly—their parent company—yet MIECO only captures 2,580 total visits. The opportunity isn't in ranking for 'Houston natural gas marketers' (180 monthly searches). The real play is capturing the 5,740 Marubeni queries and redirecting that corporate curiosity into trading relationships.
Their tech stack tells a story of pragmatism over perfection. WordPress with jQuery and Bootstrap—functional but not flashy. No fancy React frameworks or headless CMS here. Cloudflare provides the security layer for what appears to be a straightforward corporate site. This is a company that invests in trading desks, not front-end developers.
- 89 employees = ~$245K revenue per person (exceptional for energy trading)
- Top keywords are brand-related, not service-driven (Marubeni dominates)
- 40% organic traffic suggests they're not aggressively SEO-optimized
- Traffic from undefined countries (39.5%, 31.3%, 29.2%)—geo-tracking issues or international opacity?
- No social profiles, no Trustpilot presence—purely B2B relationships
The Ultimate B2B Ghost
Profitable, connected, and deliberately invisible. This is how energy trading actually works.
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MIECO was founded in 1984 as a wholly owned subsidiary of Marubeni. Headquartered in Long Beach, California, the company has operations in a number of energy markets. These include petroleum products and natural gas.
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About mieco.com
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Technology Stack
mieco.com uses 9 technologies across their website including PHP, WordPress, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
core-js, jQuery
Traffic & Audience
mieco.com receives approximately 2.6K monthly visitors and ranks #6,217,603 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:15 on the site.
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