miguide.nl
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MiGuide: The Dutch Health Coach You Haven't Heard Of
How a 48-person team is quietly disrupting lifestyle programs in the Netherlands
In a crowded digital health market, MiGuide isn't chasing viral growth—it's building a sustainable healthcare business. With 48 employees and $10.4M in revenue, this Dutch startup is proving that deep, local impact beats global scale.
"They're not building a lifestyle app—they're building a healthcare infrastructure for the Dutch market."
The Hyper-Local Playbook
MiGuide operates in a vacuum where global giants fear to tread. With 100% of traffic from the Netherlands, they've mastered the art of local specificity. Their top keywords—'verwijzen zorgdomein cool miguide' and 'christine groen miguide'—reveal a strategy built on healthcare professional referrals and local credibility, not SEO hacks. This isn't accidental; it's a deliberate moat against international competition.
The Revenue-to-Traffic Paradox
Here's the counterintuitive math that should make every founder pay attention: MiGuide generates $10.4M in revenue from just 3,142 monthly visitors. That's $3,300 in revenue per monthly visit—a figure that defies traditional SaaS metrics. This suggests they've cracked enterprise healthcare contracts and B2B models where traffic volume is irrelevant. Their 42% direct traffic rate confirms that customers know exactly where to go, bypassing search entirely.
The tech stack tells a story of pragmatic modernity. They're using Vite for speed, Tailwind for efficiency, and jQuery for legacy compatibility—a stack that prioritizes function over trendiness. This is a team building for longevity, not for the tech radar. The 96 Trustpilot reviews at 4.4 stars suggest they're delivering on promises, not just marketing them.
- They've turned 'healthcare professional referrals' into a primary acquisition channel
- Their 48-person team generates $216K in revenue per employee—indicating high-margin services
- They've avoided the 'growth at all costs' trap, focusing on sustainable healthcare partnerships instead
The Dutch Healthcare Moat
MiGuide proves that in regulated healthcare markets, local expertise and professional networks beat global scale every time.
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MiGuide I helpt je gezonder te leven!
Wil je gezonder leven, maar weet je niet waar je moet beginnen? MiGuide helpt je op weg! Met de MiGuide app of het complete leefstijlprogramma!
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I had always immediately answers and a lot of attention, very professional.
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About miguide.nl
Wil je gezonder leven, maar weet je niet waar je moet beginnen? MiGuide helpt je op weg! Met de MiGuide app of het complete leefstijlprogramma!
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miguide.nl uses 18 technologies across their website including Font Awesome, PHP, WordPress, and more.
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miguide.nl receives approximately 3.1K monthly visitors and ranks #4,001,561 globally. The website has a bounce rate of 27% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:17 on the site.
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