military.com
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Military.com: The $333M Digital Fortress
How a legacy platform dominates military benefits with 7.5M monthly visits
In an era of hyper-fragmented media, Military.com commands a silent empire—7.5 million monthly visits from America's most dedicated audience, generating $333.5M in revenue. This isn't just a news site; it's the digital infrastructure for 1.16 million military-connected Americans.
"When you own the calculator for military pay, you own the conversation about military compensation."
The Unbreakable Moat
With 49% direct traffic, Military.com has achieved what every SaaS founder dreams of: a captive audience that types their URL directly. This isn't SEO luck—it's trust capital built over decades. Their audience doesn't browse; they arrive with intent. The 43% organic search traffic is just the overflow.
The Pay Calculator Monopoly
Their top keywords reveal the genius: 'military pay calculator' (10.4K monthly) and '2026 military pay chart' (8.4K) aren't just content—they're utilities. By solving the #1 pain point (calculating compensation), they own the entire funnel. Compare this to 'healthcare marketplace' (156K volume)—they're not competing for eyeballs; they're competing for solutions.
The 1.7/5 Trustpilot rating is the most revealing data point. With 31 reviews, it suggests a platform optimized for utility over delight. Users don't come for community—they come for calculators, charts, and job postings. This is a transactional relationship, not an emotional one. For investors, this means predictable revenue; for founders, it means the product is solving real problems.
- Dominates military pay calculators with 10K+ monthly searches
- 49% direct traffic indicates institutional trust and brand authority
- Backlink profile (5.6M) rivals major media outlets
- Revenue-per-employee: $287K (high for a media company)
The Ultimate Utility Play
Military.com proves that in vertical markets, solving one critical pain point (pay calculation) creates a fortress that media companies can't breach. Their moat isn't content—it's utility.
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https://images04.military.com/sites/default/files/styles/full/public/2022-07/MicrosoftTeams-image%20%284%29.png.jpg?itok=f0Vzu6ub
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Military and Veteran Benefits, News, Veteran Jobs | Military.com
Military.com helps millions of military-connected Americans access military and veteran benefits and news, find jobs and enjoy military discounts.
Military and Veteran Benefits, News, Veteran Jobs
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Military.com
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Reviews (20)
It's fair and balanced.
It's fair and balanced.
Current veteran and military news is…
Current veteran and military news is good. But liberal views on all stores is not good. It's really apparent that the writers and staff are liberals. How about some balance or lean to the right for a while?
They've Taken a Hard Left Turn
They are getting more and more left-leaning. It's clear that most of the writers have never served in the military. There seems to be a growing emphasis on DEI and TDS.
Do not trust this website
Do not trust this website. They deceived me, said they would show me a list of their top insurance providers if I answered some insurance questions and give then some personal info. They showed me ONE page with one insurance co. then they immediately blasted my info to numerous ins brokers and my phone is now ringing off the hook and emails pouring in. DO NOT DEAL WITH THESE DECEIVERS. I've now learned they are very left-leaning, now I get it. I wish I'd known such a thing beforehand.
It's disturbing how left leaning
For a few years I've read the stories in their emailed links and they don't even try to hide the left leaning view of every situation. Just read the negative America hating article on blowing up a drug boat and tensions with Venezuela. WOW! They DO NOT know their audience.
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About military.com
Military.com helps millions of military-connected Americans access military and veteran benefits and news, find jobs and enjoy military discounts.
Company Overview
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Technology Stack
military.com uses 19 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Drupal, and more.
Fonts
Adobe Fonts, Google Fonts
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HSTS
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Drupal
Cloud & Hosting
AWS CloudFront
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OneTrust
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
military.com receives approximately 7.5M monthly visitors and ranks #9,452 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:15 on the site.
The majority of military.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about military.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit military.com directly at https://military.com.