In a world obsessed with digital-first mental health apps, MindUp is betting on a radical alternative: deep human connection. This Dutch healthcare provider isn't building another meditation app—they're scaling real-world psychiatric support for 197 employees and $58.5M in revenue. The question isn't whether they're growing; it's whether their model can survive the digital revolution.

"MindUp proves that in mental healthcare, the most powerful technology might just be a human being who shows up consistently."

The tech stack tells another story. They're using modern tools—Tailwind CSS, Ant Design, PWA capabilities—yet their site traffic is essentially zero. This isn't a technical failure; it's strategic restraint. MindUp appears to be building a digital infrastructure that serves their existing ecosystem rather than chasing new customers online. In an industry where digital mental health platforms chase millions of downloads, MindUp's silence is deafening—and potentially brilliant.

• Revenue per employee: ~$297K (exceptional for psychiatric care)
• Zero web traffic suggests referral-based growth, not SEO-driven
• Modern tech stack (PWA, Tailwind) but minimal digital footprint
• Team structure shows deep specialization: team managers, account managers, multiple begeleiders