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Minterest: The DeFi Lender That Closed Its Doors
A post-mortem on a $1.6M revenue protocol that couldn't survive the bear market
Minterest promised to put more value directly in users' hands through decentralized lending. Today, the only thing that's permanently in your hands is a 404 error. This is the story of a protocol that reached $1.6M in revenue but ultimately couldn't outrun the market.
"Minterest wasn't just another DeFi protocol—it was a revenue-generating machine that still couldn't survive the market's harsh reality."
The Rise and Fall
Minterest's trajectory mirrors the broader DeFi cycle: explosive innovation during the 2021-2022 bull run, followed by a brutal contraction. With 18 employees and $1.6M in revenue, they were far from a startup failure. Yet their permanent closure reveals a critical insight: even profitable DeFi protocols face existential risks from regulatory pressure, technical debt, and declining user activity.
The Ghost Town Paradox
Despite generating $1.6M in revenue, Minterest's traffic tells a different story. Only 3,884 monthly visits with 40% organic search traffic suggests a protocol that became invisible to the broader market. The top keywords reveal the disconnect—users searching for 'nick szabo' (28K monthly) and 'gavin andresen' (4K monthly) stumbled upon Minterest, but almost no one was searching for the protocol itself. This is the DeFi graveyard in action.
The tech stack tells its own story. Minterest deployed jQuery, Tailwind CSS, Bootstrap, and Google Analytics—standard web technologies for a protocol that should have been building on-chain. This suggests either a heavy reliance on traditional web infrastructure or a pivot away from pure decentralization. The presence of Hotjar and Google Tag Manager further indicates centralized analytics and user tracking, raising questions about the protocol's true commitment to decentralization.
- Revenue-generating but traffic-starved: $1.6M revenue with only 3,884 monthly visits indicates a concentrated user base or institutional focus
- Permanent closure despite profitability: Suggests regulatory, technical, or strategic issues beyond revenue
- Top keywords are crypto legends, not protocol features: Users found Minterest through historical searches, not DeFi lending
- Standard web stack on a 'decentralized' protocol: jQuery and Bootstrap don't scream blockchain innovation
The Protocol That Couldn't Scale Its Story
Minterest proves that in DeFi, revenue alone isn't enough—you need a narrative that survives market cycles and regulatory scrutiny.
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https://minterest.com/wp-content/uploads/2025/01/Minterest-Logo-Largo-on-Dark.png
Meta Tags
Minterest - Lending Meets More Rewards
Earn higher yields or borrow with peace of mind. Minterest is a decentralised lending protocol designed to put more value directly in your hands.
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About minterest.com
Earn higher yields or borrow with peace of mind. Minterest is a decentralised lending protocol designed to put more value directly in your hands.
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Technology Stack
minterest.com uses 13 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
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PHP
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WordPress
CDN
jsDelivr
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
minterest.com receives approximately 3.9K monthly visitors and ranks #4,385,290 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:13 on the site.
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