mix941.com
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The 94.1 Paradox: A Local Station's Digital Dilemma
How a regional radio brand navigates the digital frontier with $20M revenue and 4,600 monthly visitors
Mix941.com presents a fascinating contradiction: a $19.9M revenue-generating local media property that captures fewer monthly visitors than a mid-tier Substack newsletter. This isn't a tech failure—it's a masterclass in legacy media's digital transition.
"Local radio isn't dying—it's just no longer measured by website traffic. The real value lives in the FM spectrum and community relationships."
The Invisible Audience
With 4,606 monthly visits and 97 employees, Mix941.com operates at 47 visits per employee monthly. This reveals the core truth: their digital presence is a supplement, not the primary business. The 30% direct traffic suggests a loyal, older audience that manually types the URL—classic local radio demographics. The real engagement happens on 94.1 FM, where the actual audience numbers are likely 100x larger but completely invisible in web analytics.
The Keyword Paradox
The top keywords tell a story of brand confusion. 'mix 94.1 canton' (10 monthly searches) suggests a local Canton, Ohio station competing with the national 'mix 94.1' brand. Meanwhile, 'ed bambas' (49,780 monthly searches) and 'mit shooting' (36,460) are unrelated viral topics that accidentally rank. This isn't SEO strategy—it's algorithmic chaos. The station's digital footprint is being hijacked by random search trends, not cultivated with intent.
The tech stack reveals a modern foundation (Tailwind CSS, Cloudflare) but no clear conversion funnel. There's no e-commerce, no podcast subscriptions, no newsletter signups in the data. This is a digital brochure for a physical business. For investors, this signals a company that understands its core value isn't online—yet.
- Revenue doesn't correlate with web traffic in legacy media
- Top keywords reveal brand dilution, not SEO strategy
- Direct traffic dominance suggests an aging, loyal listener base
- Modern tech stack underutilized for audience conversion
The Unsexy Truth About Local Media
Success isn't measured in pageviews when your real business lives in the FM spectrum and local ad sales.
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About mix941.com
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Technology Stack
mix941.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
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Cloudflare Turnstile
Cloud & Hosting
Cloudflare
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Tailwind CSS
Traffic & Audience
mix941.com receives approximately 4.6K monthly visitors and ranks #4,188,742 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:22 on the site.
The majority of mix941.com's traffic comes from .
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