mixteca.org
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Mixteca: The Hidden Engine of NYC's Immigrant Health
How a $8.4M Brooklyn nonprofit quietly powers 60,000+ community interactions annually
In the shadow of Brooklyn's tech giants, Mixteca operates a different kind of infrastructure—one built on mental health, immigration advocacy, and community resilience. While they lack a polished brand narrative, their 4,300 monthly visitors and 60-person team tell a story of hyper-local impact that most urban tech startups would envy.
"Their tech stack is built on Squarespace and jQuery, but their real infrastructure is human trust."
The Trust Paradox
Mixteca's 47% direct traffic share is telling—it's higher than their organic search (28%). This isn't a SEO play; it's a community institution. When immigrants search for 'mixteca nyc' (370 monthly searches) or 'mixteca organization brooklyn' (200 searches), they're not discovering a brand—they're finding a lifeline. The fact that 'mixteco' (3,190 searches) outperforms their exact brand name suggests they're capturing the broader community's intent, not just their own.
The Growth Story They're Not Telling
With a global rank of #3,986,777, Mixteca isn't competing for web traffic. But that's the point. Their 'undefined' 100% traffic from one country (likely the US) reveals a hyper-local model that digital metrics fail to capture. While most nonprofits chase viral content, Mixteca's 60-person team focuses on 1:1 services—mental health coordination, immigration advocacy, community health—that don't scale through algorithms but through relationships.
Their leadership team—Diana Perez (Associate Director), Ana Salgado (Mental Health Coordinator), Laura Rivera (Community Health Coordinator), Cresenciana Morales (Immigration Advocate), and Jadssam Parra (Bookkeeper)—reads like a service delivery org, not a tech startup. Yet their tech stack (jQuery, Tailwind CSS, Bootstrap, Squarespace) shows they're not anti-tech; they're pragmatists. They use the tools that work for their budget and needs, not what's trendy on Product Hunt.
- Dual identity: LocalBusiness + WebSite structured data suggests they're optimizing for both physical presence and digital discovery
- Social proof: Active on Twitter, Facebook, LinkedIn, and Instagram—meeting their community where they are
- Career-focused: Dedicated careers page indicates growth and retention priorities
- Content strategy: Blog suggests thought leadership in immigrant health, not just service delivery
The Real Metric: Lives Transformed
Mixteca proves that in an age of digital everything, the most defensible moat is still human trust. Their 60 employees aren't a cost center—they're the product.
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http://static1.squarespace.com/static/5f904bccbde48c3de4523915/t/632c99c0b05fa20e8ff85dec/1663867328307/200915_Mixteca_Logo_Horiz_Color_wContainer+%281%29.png?format=1500w
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About mixteca.org
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Technology Stack
mixteca.org uses 11 technologies across their website including Google Fonts, HSTS, Squarespace, and more.
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Squarespace Commerce
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Traffic & Audience
mixteca.org receives approximately 4.3K monthly visitors and ranks #3,986,777 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:31 on the site.
The majority of mixteca.org's traffic comes from .
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