In a world of fintech unicorns screaming for attention, mksh.com is a quiet anomaly. With just 36 employees and a $4.7M revenue, this finance firm isn't chasing the latest crypto trend—it's systematically capturing high-intent tax and corporate search traffic.

"They're not building a product for everyone—they're solving specific, high-value problems for a specific, high-value audience."

The traffic distribution tells a story of trust and necessity. 46% direct traffic is unusually high for a services business, suggesting repeat clients and word-of-mouth referrals. When someone types 'mksh.com' directly into their browser, they aren't shopping—they're returning to a trusted advisor. The 31% organic search traffic, while smaller, acts as a top-of-funnel acquisition engine for new clients with specific, urgent problems.

• Targeted keyword strategy: They own 'fbar' (9,150 monthly volume) and 'mnes' (5,840 monthly volume)—high-volume, high-intent terms for international tax compliance
• Niche dominance: Their queries like 'what type of corporation sells without regard for national borders' show they're attracting sophisticated, cross-border business clients
• Revenue efficiency: $4.7M revenue from 36 employees suggests a premium service model, likely charging high hourly rates for specialized tax expertise