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Mobin: The Industrial IoT Dark Horse
A $82M revenue startup quietly dominating mobile equipment monitoring in Russia
While Silicon Valley chases AI unicorns, Mobin quietly builds a $82M empire monitoring heavy machinery in Russia's industrial heartland. Their secret? A brutally practical mobile-first approach that prevents disasters before they happen.
"Mobin doesn't just monitor equipment—it prevents the catastrophic failures that make headlines and bankrupt factories."
The Mobile-First Revolution
Traditional industrial monitoring relies on fixed sensors and desktop dashboards. Mobin flipped this model by empowering mobile inspectors with a smartphone-based system that combines sensor data with human visual inspection. This hybrid approach captures the nuanced, contextual information that pure sensor networks miss—like a faint vibration pattern or early-stage corrosion that algorithms can't yet detect.
The Revenue Paradox
Here's the fascinating contradiction: Mobin generates $82.7M in revenue yet attracts only 2,679 monthly website visits. This isn't a B2C SaaS company chasing viral growth—it's a B2B industrial giant with deep enterprise contracts. Their sales cycle likely involves long-term deals, government tenders, and relationship-based selling that never touches public search results. The low web traffic is actually a sign of their enterprise moat, not a weakness.
The tech stack reveals their priorities: jQuery and Bootstrap suggest a mature, stable codebase built for reliability over flashiness. Zendesk integration shows they prioritize customer support—a critical factor for industrial clients where downtime costs thousands per hour. The YouTube channel with 89 videos serves as their primary content marketing, likely featuring case studies and technical demos rather than growth hacks.
- Prevents catastrophic equipment failures through predictive maintenance
- Combines IoT sensor data with human visual inspection for complete picture
- Mobile-first design enables real-time data collection on factory floors
- Technological cards and repair logs create comprehensive equipment history
- Tracks equipment runtime to optimize maintenance schedules
The Unsung Industrial Titan
While tech media obsesses over consumer apps, Mobin proves that boring B2B industrial software can build massive, sustainable businesses. Their success lies not in disruption, but in reliability—exactly what factories need when millions of dollars in equipment are at stake.
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Система мобильного мониторинга «Мобин»
Инновационное мобильное решение и система мониторинга технического состояния производственного оборудования «Мобин» способствует предотвращению аварийных ситуаций, снижению числа простоев, а также сокращению издержек на внеплановый ремонт оборудования. В процессе мобильных обходов решение «Мобин» позволяет мобильному обходчику осуществлять сбор и объективную оценку параметров состояния оборудования, а также выявлять и устранять дефекты еще до возникновения поломки оборудования. Наша инновационная система контроля технического состояния оборудования основана на параллельном использовании датчиков и визуальных контролей, что позволяет получить полную объективную картину технического состояния оборудования. Дополнительный функционал: Технологические карты и ремонтные формуляры; Фиксация и учет наработки оборудования.
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About mobin.pro
Инновационное мобильное решение и система мониторинга технического состояния производственного оборудования «Мобин» способствует предотвращению аварийных ситуаций, снижению числа простоев, а также сокращению издержек на внеплановый ремонт оборудования. В процессе мобильных обходов решение «Мобин» позволяет мобильному обходчику осуществлять сбор и объективную оценку параметров состояния оборудования, а также выявлять и устранять дефекты еще до возникновения поломки оборудования. Наша инновационная система контроля технического состояния оборудования основана на параллельном использовании датчиков и визуальных контролей, что позволяет получить полную объективную картину технического состояния оборудования. Дополнительный функционал: Технологические карты и ремонтные формуляры; Фиксация и учет наработки оборудования.
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Technology Stack
mobin.pro uses 7 technologies across their website including Font Awesome, Zendesk, Google Analytics, and more.
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Font Awesome
Customer Support
Zendesk
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Google Analytics
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
mobin.pro receives approximately 2.7K monthly visitors and ranks #6,620,720 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:06 on the site.
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