moca.org
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MOCA: The Artist-Founded Titan
How a 1979 museum built a digital fortress of contemporary art in LA.
In a city defined by reinvention, MOCA stands as a testament to artist-led curation, operating with the agility of a startup and the legacy of a powerhouse. While most institutions chase the past, the Museum of Contemporary Art, Los Angeles, commands the present.
"MOCA isn't just preserving art; they are engineering a modern cultural infrastructure that rivals tech companies in digital efficiency."
The Digital Footprint
With 108,410 monthly visits and a global rank of #364,078, MOCA punches above its weight class. The data reveals a sophisticated acquisition strategy: 52% of traffic arrives organically, proving their content strategy resonates far beyond the physical walls of their Los Angeles campuses.
The Artist-Founded Edge
Founded in 1979, MOCA is unique in being the only artist-founded museum in Los Angeles. This DNA shapes everything. With a staff of 368 and $15M in revenue, they operate with a lean, mission-driven focus that prioritizes collecting and exhibiting contemporary art over commercial blockbuster shows.
- Tech Stack Agility: Utilizing Tailwind CSS and Ghost, their web presence is lightweight and modern.
- Social Dominance: Active presence on TikTok and Instagram, meeting younger audiences where they scroll.
- Brand Authority: Captures 55,410 monthly searches for the term 'moca'—a near-monopoly on brand intent.
The traffic data suggests a local-heavy audience with international interest. While 'undefined' countries appear in analytics (likely a tracking anomaly or privacy-focused traffic), the brand keywords like 'MOCA LA' and 'MOCA Los Angeles' drive consistent volume. This indicates strong local loyalty combined with tourism intent—a perfect mix for a cultural institution.
The Verdict: A Cultural Unicorn
MOCA blends non-profit mission with for-profit digital execution. They are a case study in how legacy institutions can evolve without losing their soul.
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Home • MOCA
Established in 1979, we are the only artist-founded museum in Los Angeles. We are dedicated to collecting and exhibiting contemporary art.
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About moca.org
Established in 1979, we are the only artist-founded museum in Los Angeles. We are dedicated to collecting and exhibiting contemporary art.
Company Overview
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Technology Stack
moca.org uses 11 technologies across their website including Google Fonts, Ghost, Mailchimp, and more.
Fonts
Google Fonts
CMS
Ghost
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
moca.org receives approximately 108.4K monthly visitors and ranks #364,078 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:53 on the site.
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