In a market saturated with enterprise SaaS giants, TeamTools (mocaworks.com) takes a radically different approach: it's a personal success coach for everyone on your team, not a top-down management dashboard. With just 7 employees and $500k in revenue, this bootstrapped startup is betting that soft skills solve hard problems.

"The best teams aren't built on dashboards—they're built on understanding why great people become bad coworkers."

The core questions TeamTools addresses reveal their deep understanding of workplace dysfunction: 'Why do great people make bad coworkers?', 'No one is paying attention to each other.', 'Why am I putting up with people who won't change?', and 'How do I get people on mission and on board?'. These aren't technical problems—they're human ones.

• Addresses workplace dysfunction through individual coaching, not team mandates
• Bootstrapped model with $500K revenue suggests strong product-market fit
• Minimalist tech stack prioritizes reliability over trends
• No traditional marketing channels—relies on direct customer relationships