model55.com
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Model55: The Invisible Giant of Model Apartments
A $4.1M revenue, 24-person team quietly dominating high-end real estate staging
In an industry obsessed with digital disruption, Model55 has built a $4.1M business by mastering the physical world. They don't just decorate spaces—they create immersive experiences that sell luxury apartments before the paint is dry. This is the story of a niche giant that investors overlook at their peril.
"They're not selling furniture—they're selling the feeling of home. And developers pay a premium for that feeling."
The Invisible Infrastructure
Model55 operates in the B2B real estate ecosystem, serving developers who need model apartments that close deals. With just 113 monthly website visits, they demonstrate that in high-end design, referral networks and direct relationships trump SEO. Their LinkedIn following and Facebook presence suggest a business built on reputation, not traffic.
The Leadership DNA
Led by Sharon MacDonald (CEO) and Bob MacDonald (COO), with Sasha Davis as COO and Brigitte Specht as Chief Growth Officer, this is a family-adjacent operation with serious operational muscle. Emily Dennison as GM & VP of Interior Design signals design-first thinking. The C-suite suggests a company that's scaled through execution, not fundraising.
What's striking is their keyword strategy. Ranking for 'model apartment' (360 volume) and 'mini model ideas' (290 volume) shows they're capturing commercial intent, not just browsing traffic. But the real gold is 'sharon macdonald' (600 monthly searches)—a founder-led brand where the person IS the brand. This is classic expert-positioning, not commodity design.
- Revenue-per-employee: ~$170K—exceptional for design services
- Traffic paradox: Low volume but high commercial intent keywords
- Family-run C-suite with growth-focused roles (CGO, VP of Design)
- Zero funding—bootstrapped or profit-driven from day one
The Unsexy Unicorn
While SaaS startups chase ARR, Model55 proves that deep vertical expertise in physical spaces can build a profitable, defensible business. They're not a tech company—they're a design company that happens to be efficient.
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Welcome to Model55
The tastefully designed and expertly installed model apartments and furnished spaces you’ve been waiting for:.
Model55
The tastefully designed and expertly installed model apartments and furnished spaces you’ve been waiting for: Welcome to Model55.
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About model55.com
The tastefully designed and expertly installed model apartments and furnished spaces you’ve been waiting for:.
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Technology Stack
model55.com uses 20 technologies across their website including AccessiBe, PHP, WordPress, and more.
Accessibility
AccessiBe
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PHP
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WordPress
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Amazon Web Services, Cloudflare
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HubSpot
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Traffic & Audience
model55.com receives approximately 113 monthly visitors and ranks #8,759,252 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:08 on the site.
The majority of model55.com's traffic comes from undefined, .
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