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ModelExpand: The Quiet Giant of Strategic Hiring
How a 22-person boutique is scaling enterprise talent acquisition for the AI era
In a market flooded with AI resume scrapers and automated screening tools, ModelExpand is betting on something radical: human strategy. They're not selling software—they're selling a system for building teams that actually scale.
"Most companies hire reactively. ModelExpand builds hiring as a competitive advantage."
The Anti-Platform Play
While competitors chase automation, ModelExpand operates as a high-touch consulting firm. With just 22 employees generating $3.1M in revenue, they're pulling ~$140k per employee—premium positioning in the talent acquisition space. Their 42% direct traffic indicates strong word-of-mouth and repeat business, not SEO gaming.
The Invisible Growth Engine
Here's the counterintuitive data: 193 monthly visits might look microscopic, but for a B2B consultancy, it's revealing. They're not playing the content volume game. Their top keyword—'what are the 6bs in talent acquisition'—shows they're attracting practitioners, not just buyers. This is bottom-funnel intent, not top-funnel noise.
The team structure tells the story: Paria Rajai (Founder + CEO), Alex Rodriguez (Learning Facilitator), and Victoria Huynh (Consultant). This isn't a sales-heavy org—it's a delivery-first model. They're not scaling through marketing; they're scaling through execution excellence.
- Premium pricing model: $3.1M revenue with 22 people suggests enterprise-level retainers
- Consulting-first approach: No platform lock-in, just strategic guidance
- Niche expertise: Focused on growth teams, not generic hiring
- Direct traffic dominance: 42% suggests strong brand recall and referrals
The Quiet Giant Thesis
ModelExpand isn't building a unicorn—they're building a sustainable, high-margin consultancy that grows through results, not marketing spend. In an era of AI hype, they're betting on human strategy as the ultimate competitive advantage.
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Strategic Talent Acquisition Consulting for Growth Teams
Unlock scalable hiring with strategic talent acquisition consulting. We help growth teams attract and retain top talent that drives business outcomes.
Unlock scalable hiring with strategic talent acquisition consulting. We help growth teams attract and retain top talent that drives business outcomes.
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About modelexpand.com
Unlock scalable hiring with strategic talent acquisition consulting. We help growth teams attract and retain top talent that drives business outcomes.
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modelexpand.com receives approximately 193 monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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