moft.us
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The Origami Tech Empire
How a 33-person team built a $6.5M brand by folding the rules of hardware design
In a market saturated with bulky, forgettable tech accessories, MOFT didn't just enter the conversation—they folded it into a new shape. By turning the ancient art of origami into a modern hardware philosophy, this lean team has carved out a $6.5M niche with only 33 employees.
"MOFT proves that in hardware, constraint isn't a limitation—it's the ultimate creative multiplier."
The Mobile-First Collective
With 559K monthly visits and a global rank of #67K, MOFT's traffic profile reveals a loyal, direct audience. A staggering 43% of traffic comes directly to moft.us—customers aren't discovering them by accident; they're seeking them out. This indicates powerful brand recall in a space typically dominated by generic search terms.
The SEO Juggernaut
The data reveals a masterclass in brand dominance. When your top organic keyword is simply 'moft' with 67K monthly searches, you've transcended being a product—you've become the category. They rank for 'moft dynamic folio' (6,970 searches) and 'moft case' (3,040 searches) with the authority of a category creator, not a follower.
The Trustpilot score tells a more complex story. A 1.5/5 rating from 70 reviews suggests friction in the customer experience—likely from shipping delays or product expectations not matching the origami aesthetic. Yet, the business continues to grow, indicating that for their core audience, the design innovation outweighs operational hiccups. This is a classic founder-led hardware dilemma: scaling operations while maintaining design purity.
- Brand dominance: Owns 67K monthly searches for their brand name alone
- Lean operations: $197K revenue per employee—exceptional for hardware
- Backlink authority: 38K+ backlinks suggest strong PR and influencer partnerships
- Social ecosystem: Active across 5 platforms with consistent branding
The Foldable Future
MOFT isn't selling accessories—they're selling a philosophy of minimalism through engineering. For founders, the lesson is clear: own a design language so completely that your brand becomes the category. The 1.5-star reviews? That's the tax of being a pioneer—operational perfection will come, but the innovation lead is already secured.
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5 keywordsHow is Moft's SEO?
Open Graph Image
http://www.moft.us/cdn/shop/files/1_1f067500-b536-404f-8bbe-6571bf744486.png?v=1631612541
Meta Tags
Portable Tech Essentials – MOFT
Discover MOFT's sleek, origami-inspired accessories. Our high-quality phone, laptop, and tablet accessories are portable and perfect for on-the-go lifestyles.
Portable Tech Essentials
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Reviews (20)
Extremely poor customer service
Extremely poor customer service. Delivery window of my order is well past and they are not responding to my complaint. The courier tgey use, PDN Express has overwhelmingly negative reviews. It looks like Moft is running a business based on fraudulent practices. DO NOT BUY FROM THEM .
This company comes off as in the US
This company comes off as in the US, but once you order, you realize their products ship from China. I ordered a Christmas gift early November and it’s Dec 19 and no box. The tracking they use is also a joke. I wished I had read the reviews before placing my order.
I got a laptop sleeve and a phone…
I got a laptop sleeve and a phone tripod and on the track and trace says that the product was delivered on the 5th of December but I did not receive anything. Sent Moft an email some days ago and no response till today.. Tried sending another email some time ago, I need answers!!!
Do not buy from this company it is a cheap scam
Do not buy from this company. They are a scam. As many other reviews across IG, Amazon, and here have stated they have defective products and magnets and it is a known issue. They claim their return policy on their website and have a process for addressing the defective product but they do not respond and they do not adhere to this stated policy. They have never responded to my several requests to replace their product or send it back. I disputed it with my bank and they responded to my bank within days but still never reached out to me directly. My bank fell for it and would not approve the dispute. Their stated return period is now well past due to their delays and I've reached out for months. You have a high risk of getting a defective product and your bank will likely not agree and you will be out the money you spent.
No product, not able to ship, no refund.
I ordered a couple items, which I am unable to review as I ordered them back in October and have not received them. I was told my address was too long, but I'm not able to change what my address is, so they asked if I would like to have my order cancelled - well, if you can't provide me with the products, yes, with a full refund. I am still waiting for either the products or a full and complete refund, but am now just getting silence. Additionally, I am now constantly spammed with emails from them to order more products I'll pay for and not get.
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About moft.us
Discover MOFT's sleek, origami-inspired accessories. Our high-quality phone, laptop, and tablet accessories are portable and perfect for on-the-go lifestyles.
Company Overview
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Technology Stack
moft.us uses 30 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
cdnjs
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
moft.us receives approximately 559.7K monthly visitors and ranks #67,241 globally. The website has a bounce rate of 40% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 1:37 on the site.
The majority of moft.us's traffic comes from undefined, undefined, .
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This page provides publicly available information about moft.us. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moft.us directly at https://moft.us.