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The Micro-Niche Powerhouse: MohsTEK
A tiny team in histopathology is quietly dominating a $2M niche. Here's how.
In a world obsessed with scaling to millions of users, MohsTEK proves that deep specialization in a medical niche is the ultimate competitive moat. With just 13 employees and a clean website, they are the engine behind high-stakes skin cancer surgery.
"When your traffic is 76% direct, you aren't marketing—you're a utility."
The Invisible Infrastructure
MohsTEK isn't a consumer brand; they are the critical backend for dermatologists and surgeons. Their 76% direct traffic share indicates a B2B model where existing clinics return repeatedly for Mohs histopathology services. This isn't vanity traffic; it's a high-trust, high-retention loop.
The Efficiency Play
With a revenue-per-employee ratio of roughly $153,000, MohsTEK operates with the lean efficiency of a tech startup, not a traditional lab. By leveraging WordPress and Tailwind CSS, they maintain a lightweight digital footprint that loads fast and converts—essential for medical professionals needing quick access to results.
The biotech industry often chases the 'next big thing,' but MohsTEK focuses on the 'now.' Mohs surgery requires precise margin analysis; a single error changes patient outcomes. By owning the histopathology layer of this procedure, they embed themselves into the revenue stream of every dermatology clinic they serve.
- Zero reliance on paid acquisition (9% organic traffic suggests pure word-of-mouth referrals).
- Tech stack prioritizes stability over flash (jQuery, PHP, Bootstrap).
- Social presence focused on professional networks (LinkedIn) rather than consumer platforms.
The $2M Micro-Vertical
MohsTEK proves you don't need to be a unicorn to be essential. Sometimes, being the best at one specific thing is the only scale that matters.
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About mohstek.com
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Technology Stack
mohstek.com uses 10 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Performance
Lazy Loading, Priority Hints
Web Standards
RSS
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
mohstek.com receives approximately 394 monthly visitors. The website has a bounce rate of 33% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:01 on the site.
The majority of mohstek.com's traffic comes from .
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